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2020/2021  MA-MMBAO3001U  Master's Project: Integrated Strategy Project

English Title
Master's Project: Integrated Strategy Project

Course information

Language English
Course ECTS 14 ECTS
Type Mandatory
Level Part Time Master
Duration One Semester
Start time of the course Autumn, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Master of Business Administration
Course coordinator
  • Jesper Rangvid - Department of Finance (FI)
Main academic disciplines
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 30-06-2020

Relevant links

Learning objectives
  • Articulate a project scope that can facilitate and structure the student's work on the Integrated Strategy Project.
  • Select and apply models, concepts, and theories towards a given case company based on the overall curriculum of the EMBA progamme
  • Present argumentation for the relevance of the selected models, concepts, and theories.
  • Analyse the external and internal context of the case company in order to identify strategic issues for the case company.
  • Recommend a specific strategic solution in order to resolve the strategic issues and present a viable implementation plan.
  • Ensure a logical coherence between problem statement, analysis, and conclusion
  • Argue for the significance of the choices made during the work with the Integrated Strategy Project
  • Present the findings and conclusions in a clear, coherent, and convincing manner where individual parts build on each other
Integrated Strategy Project:
Exam ECTS 14
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual exam
Size of written product Max. 45 pages
The Final ISP is up to 5 pages executive summary and four sub-reports of up to 10 pages each.
It is possible to write the ISP in a group of 2 students. In this case the final product to be handed in should consist of 5 pages of executive summary and 4 sub-reports of up to 20 pages each.
Assignment type Master's project
Written product to be submitted on specified date and time.
60 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Two internal examiners and one external examiner
Exam period Summer and Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The summary should be written in English which is also the language of the ISP itself.


The exam consists of 20 minutes' oral presentation, 30 minutes' oral defense and 10 minutes' grading. The exam is structured to simulate a presentation to the board of directors.


The final assessment is made by the internal examiner and the external examiner as one combined grade based on an overall assessment of the written report including the executive summary and the oral presentation.

The assessment  shall not only be based on academic exam requirements, but also take into account the linguistic abilities of the student, although with a major emphasis on the academic exam requirements.

Course content, structure and pedagogical approach

Writing the Master Thesis marks the completion of the MBA, but it also marks the participant’s ability to excel in utilizing the theories, models, frameworks and tools that the participant has encountered and worked with during the courses in the three terms.

The process of the whole can be described as an intial bottom-up process, followed by more by a top-down process.

The process starts out with the functional areas that lead up to the strategic level analyses that in turn leading to recommendations to be implemented in the functional areas.

The process builds on a sequence, where the different stages build on the previous stage.The scope sets out the direction for the four parts in the ISP process. These parts are then integrated into the final Integrated Strategy Project.

Description of the teaching methods
This is a project based on the participant’s own organization supported by academic counselling available to the students
Feedback during the teaching period
Feedback from advisors during the process
Feedback is given to the student together with the grade when written and oral exams have been evaluated.
Student workload
Sessions and counselling 21 hours
Intermediate projects and feed-back + Final ISP and Exam 364 hours
Last updated on 30-06-2020