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2020/2021  MA-MMBSO1018U  Integrating Strategy Project

English Title
Integrating Strategy Project

Course information

Language English
Course ECTS 20 ECTS
Type Mandatory
Level Part Time Master
Duration Two Quarters
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Master of Business Administration in Shipping and Logistics
Course coordinator
  • Bent Petersen - Department of International Economics, Goverment and Business (EGB)
Main academic disciplines
  • Managerial economics
  • Strategy
  • Economics
Teaching methods
  • Face-to-face teaching
Last updated on 02-07-2020

Relevant links

Learning objectives
  • Be able to identify and explain the complex manner of interaction of various elements of management issues
  • Be able to asses, select and combine the different theories, methodologies, tools and skills of the program to achieve concrete solutions
  • Be able to understand and reflect on the knowledge of the study and be able to communicate research based knowledge and discuss professional and scientific issues with academic peers and non-specialists
  • Be able to independently initiate and implement professional and interdisciplinary cooperation and take on professional responsibility.
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved (see s. 13 of the Programme Regulations): 2
Compulsory home assignments
Two approved presentations of part analyses are prerequisites for registering for master's thesis exam
Master's Project, Integrating Strategy Project:
Exam ECTS 20
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 2
Size of written product Max. 120 pages
Ved individual opgaveskrivning er max. antal sider 80
Assignment type Master's thesis
Written product to be submitted on specified date and time.
60 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale

The student’s spelling and writing skills are taken into consideration in the overall assessment of the examination performance, but the academic content is given the highest weight.
Regulations regarding the summary The Master’s project must be accompanied by an abstract in English of the work (max. 1 page). The grade awarded must reflect an overall assessment of the written project (including the abstract), the academic writing skills, as well as the oral defence.
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
If participants do not pass the regular exam relating to the Master’s project, they have the option at the re-take of either resubmitting the project in a revised form or of submitting a new project on a new basis. This decision is taken in consultation with the supervisor/ examiner.
Course content, structure and pedagogical approach

The master's project (ISP) is the final step before graduation and aims at integrating the various topics by choosing an issue related to each participant’s company and analysing this in great detail, using real world data. To help participants focus and to provide valuable feedback in the process of writing the project, three presentations are scheduled where feedback is given by a panel of academic and business experts. The aim is that the participants have thoroughly analysed a strategic issue, proposed solutions and proposed an implementation plan. These presentations cover the four constituent parts of the project as follows:

  • Industry Analysis
  • Company and Issue Analysis
  • The complete project with an Implementation Plan
  • The last presentation serves as the oral defence of the master's project.




Description of the teaching methods
The learning is drawn from the previous modules.
Feedback during the teaching period
The feedback
Feedback is given to the student together with the grade when written and oral exams have been evaluated.

The evaluation
At the evaluation unit at CBS’s Economic & Analysis department we ask you to evaluate the overall course. In other words if there has been exercise classes and lectures the evaluation should include both. We evaluate every course and faculty to secure and strengthen the professional level of the offered course.
Student workload
Presentations and exam 5 hours
Working with the project 545 hours
Last updated on 02-07-2020