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2020/2021  MA-MMBSO3004U  International Marketing

English Title
International Marketing

Course information

Language English
Course ECTS 2.5 ECTS
Type Mandatory
Level Part Time Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Master of Business Administration in Shipping and Logistics
Course coordinator
  • Bent Petersen - Department of International Economics, Goverment and Business (EGB)
Main academic disciplines
  • Marketing
Teaching methods
  • Face-to-face teaching
Last updated on 02-07-2020

Relevant links

Learning objectives
The course has three learning objectives:
  • Identify the key elements in the academic field of international marketing
  • Explain the challenges related to different entry modes in internationalisation
  • Compare the main differences in the marketing of services vs. manufactures.
International Marketing:
Exam ECTS 2,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 20 pages
Assignment type Case based assignment
Duration 24 hours to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

The course focuses on international marketing, with an emphasis on marketing strategies for service providers.


Description of the teaching methods
The International Marketing course is very interactive and will combine lectures, discussions, group work and case presentations. Participants are requested to read the compulsory reading identified in the programme. Overall the teaching format relies heavily on the integration of real issues from participants and other companies.
Feedback during the teaching period
The feedback
Feedback is given to the student together with the grade when written and oral exams have been evaluated.

The evaluation
At the evaluation unit at CBS’s Economic & Analysis department we ask you to evaluate the overall course. In other words if there has been exercise classes and lectures the evaluation should include both. We evaluate every course and faculty to secure and strengthen the professional level of the offered course.
Student workload
Sessions 18,75 hours
Preparation and Exam 55 hours
Last updated on 02-07-2020