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2020/2021  BA-BEBUO1005U  Strategic Management

English Title
Strategic Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in European Business
Course coordinator
  • 100%
    Grazia Santangelo - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Management
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 08-10-2020

Relevant links

Learning objectives
The aim of the course is to provide students with a strong theoretical foundation in the strategy field and to give them the tools to make sound strategic decisions. After this course, the student should be able to master the following learning objectives:
  • To identify, present and assess theories and frameworks in the strategic management field
  • To identify and analyze opportunities and challenges relating to firm strategy and decision-making
  • To identify and analyze the strategic reactions of firms to changes in the external and internal environment
  • To select and apply the relevant terms, concepts, theories, and perspectives to perform and present a strategic analysis of real-life business cases
Strategic Management:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 5 pages
Assignment type Case based assignment
Duration 24 hours to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The exam consists of a case essay with assignment questions. Students will receive the case and the assignment questions 24 hours before the submission deadline.

Course content, structure and pedagogical approach

The central theme of this course is the strategy of the firm. The course introduces students to the basics of the field of strategic management by providing an understanding of theories and frameworks of the field and outlining how to apply them to real-life business cases. Many of these business cases are centered around the European business environment.


The course will emphasize open discussions and use a mixture of theory and case studies to engage students in the classroom.

Description of the teaching methods
Lectures will be theory-based and might also incorporate short cases and accounts from practitioners to discuss some of the contemporary strategic challenges.

The aim of the exercise sessions is to discuss applications of theoretical approaches and perspectives introduced in the lectures to real company cases, many of which will revolve around European firms. All students will be allocated randomly to different exercise groups that will go through the same case study exercise. During the exercise sessions, students will be asked to give a presentation of their analysis of the assigned case to the other students. The exercise sessions are interactive and active participation in these sessions is expected. It is, therefore, essential that all students read the accompanying cases and literature prior to the exercise class.
Feedback during the teaching period
Students will receive feedback 1) during the case discussion in the exercise class, 2) through quizzes during the lectures, and 3) during a peergrade assignment halfway through the course. None of these is mandatory, but functions as exam preparation. Attendance and active participation in the class will also secure continuous feedback. Faculty staff teaching the course are also available during office hours
Student workload
Lectures and teaching 45 hours
Preparation for classes and exam 140 hours
Practice case-essy 10 hours
Examination 4 hours
Expected literature

Grant, Robert M. (2019). Contemporary Strategy Analysis: Text and Cases Edition, 10th Edition. John Wiley and Sons, UK.

Scientific articles (TBA)

Selected case studies (TBA)

Last updated on 08-10-2020