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2021/2022  KAN-CBUSV2022U  Digital Entrepreneurship (B)

English Title
Digital Entrepreneurship (B)

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 120
Study board
BUS Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Abayomi Baiyere - Department of Digitalisation
Main academic disciplines
  • Entrepreneurship
  • Philosophy and ethics
  • Strategy
Teaching methods
  • Blended learning
Last updated on 03-02-2021

Relevant links
Learning objectives
  • Understand the essential characteristics of digital ventures and entrepreneurships
  • Identify, analyze and assess the opportunities and challenges inherent in different digital ventures and entrepreneurship alternatives
  • Apply digital technology as an enabler of digital innovation and entrepreneurship
  • Reflect on the entrepreneurial process and your experience
  • Co-create a minimum viable product (MVP) in a group
  • Demonstrate effective communication of entrepreneurial initiatives (via pitches, visuals, plans e.t.c.)
  • Develop and test feasibility of a business model around your MVP
  • Demonstrate ability to acquire users/customers
Examination
Digital Entrepreneurship:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Oral group exam based on written group product
Number of people in the group 2-4
Size of written product Max. 15 pages
The written product is expected to be a portfolio document containing a business plan, go-to-market strategy, and a detailed prototype description.
Assignment type Project
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

The course translates theoretical and methodological skills into practice in order to enable students to start a company. The course will treat digital technologies as both (1) an outcome of entrepreneurship, and (2) an enabler of the process of entrepreneurship.

 

The course would expose students to the different key considerations for undertaking an entrepreneurial journey. The entrepreneurial journey is structured along the ideation, creation and capture of value with emphasis on digital technology as a pivotal component of the venture.

 

To develope new entrepreneurial competencies, the students will work in groups toward the successful commercial offering of entrepreneurial initiatives to the marketplace. The course will involve video lectures and intensive workshop sessions. The course will cover phases of an ideal entrepreneurial process from ideation, over product development, launch, and commercialization. The expected output from the class is a portfolio document containing a video pitch, presentation deck including a business plan, go-to-market strategy, and a prototype.

 

The course instruction is a combination of video lectures and hands-on workshops with ample involvement of guest experts.
Description of the teaching methods
Teaching takes place as a mix of online and classroom sessions. We will employ group activities, assignments, guest lectures, and hands-on workshops in the course. The weekly sessions would be largely based on engagement with the materials and group activities. Hence, self-motivation is a prerequisite for making the best of the self-paced study and group activities each week.
Feedback during the teaching period
1. Active feedback during participation in class and online activities
2. Teacher, Invited experts, and peer to peer feedback on pitches and all through the idea development
3. Interactive elements (such as quizzes, games, weekly tasks etc.) will be incorporated into the course as a feedback mechanism at different stages of the course, if necessary.

Summary:
Each individual group receives oral feedback on their written product from the teacher, invited experts and other peer-groups. The feedback is given and based on preset criteria.
Student workload
Lectures 24 hours
Workshops 24 hours
Project work 138 hours
Exam and exam preparation 20 hours
Total 206 hours
Expected literature

The literature can be changed before the semester starts. Students are advised to find the final literature on Canvas before buying any material.

 

  • Reis, E. (2011). The lean startup. New York: Crown Business, 27.
  • Osterwalder, A. Pigneur, Y.(2010): Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. New York.
  • Blank, S., & Dorf, B. (2020).The startup owner's manual: The step-by-step guide for building a great company. John Wiley & Sons.
  • Mares, Justin, and Gabriel Weinberg. “Traction: How Any Startup Can Achieve Explosive Customer Growth.”Portfolio, 2015.

 

 

 
Last updated on 03-02-2021