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Societal
Actors, Issues and Agendas:
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| Exam
ECTS |
15 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance, see also the rules about
examination forms in the programme regulations. |
| Individual or group exam |
Individual oral exam based on written group
product |
| Number of people in the group |
2-5 |
| Size of written product |
Max. 10 pages |
|
5 students: max. 10 pages
4 students: max. 8 pages
3 students: max. 6 pages
2 students: max. 4 pages
1 student: max. 2 pages |
| Assignment type |
Synopsis |
| Duration |
Written product to be submitted on specified date and
time.
30 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Summer |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
Re-take due to illness: A student,
who has attended the work of a previous handed in assignment, but
is ill at the ordinary oral exam, will attend the re-take with the
ordinary assignment (the assignment must be handed in again by the
date of the hand in is set by the Study Secretariat). A student,
who has not participated in the work of a previous handed in
assignment, must hand in a new assignment before the oral exam. The
date of the hand in is set by the Study Secretariat.
If the student did not pass the ordinary exam, he/she must make a
new assignment and hand it in on a new deadline, specified by the
secretariat, before the
re-take.
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|
This course explores the role of business in society. It does so
by exploring perceptions and interactions between corporations
and other societal actors such as consumers, citizens, NGOs,
media, national government, and transnational institutions of
governance (UN, ILO etc).
The course investigates practices of communicative
interaction between corporations and stakeholders, and the
strategies employed by different actors to protect and further
their interests. A large repertoire of corporate strategies
will be explored, ranging from reporting, reputation monitoring,
surveillance and lobbyism towards more participatory forms of
interaction such as community hearings and multistakeholder forums.
Similarly, civil society strategies will be investigated such as
sponsorships, partnerships and advocacy towards more antagonistic
interactions such as smear campaigns (esp. social media), corporate
sabotage, brand terrorism etc.
In addition to lectures, which focus on theory, the course
consists of case-work and workshops, all of
which exemplify stakeholder interactions in a globalized and
highly mediated reality. The context (political, economical,
cultural) of cases will be explored in depth in order to enable
critical analysis and discussion of the communicative responses and
strategies of relevant actors for each case. In workshops, we
work with practitioners representing different stakeholders to
solve communicative challenges from their practice.
During the last month of the semester, groups work with
self-selected cases to be developed for their exams, which are
presented and discussed in class. A synopsis describing the case,
suggesting a theoretically informed analysis of it and suggesting
feasible strategic alternatives, will constitute the starting point
of an individual oral exam.
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| As class size is generally relatively small,
classes are highly interactive and discussion based. Further,
students submit a written pitch for their exam case, for which
written feedback is provided. Finally, at the end of semester,
students present their exam cases in two sessions and receive
feedback from the teacher as well as from fellow
students. |
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