2021/2022
MA-MMBAO3029U Digitalization
| English Title |
| Digitalization |
|
|
| Language |
English |
| Course ECTS |
4 ECTS |
| Type |
Mandatory |
| Level |
Part Time Master |
| Duration |
One Semester |
| Start time of the course |
Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for Master of Business
Administration
|
| Course
coordinator |
- Jesper Rangvid - Department of Finance (FI)
|
| Main academic
disciplines |
|
|
| Teaching
methods |
|
|
|
Last updated on
29-06-2021
|
| Learning objectives |
At the end of the course, the participant should
be able to:
- Identify and describe digitalization, disruption, the digital
transformation of companies and its consequences for business
models
- Analyze the digital transformation (mega trends) by applying
different relevant digital technologies (digital platforms,
Internet of Things, Big Data, Blockchain, Artificial Intelligence,
online market place, and cybersecurity)
- Develop appropriate scenarios and recommendations for managing
the digital transformation in your company. .
- Reflect on the different scenarios that digitalization may
create in your industry in the future.
|
| Examination |
|
Digitalization:
|
| Exam
ECTS |
4 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 15 pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-point grading scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
A written case assignment based on a
case or a subject chosen by the
teacher.
|
|
| Course content, structure and pedagogical
approach |
|
Digitalization is changing the conditions for businesses across
industries. Based on the enabling capacities of digital
technologies, new business models emerge that are no longer simply
supported by digital technologies, but have digital components
inseparably inscribed into their processes and value proposition.
At the heart of this digital transformation rests an increased
orientation towards digitally enabled platform-based business
models and how they create value.
The digital innovations or resources need to be managed taking
all new opportunities in mind as well as new digital threats, such
as cyberattacks.
With this as a background we structure the course according to
the following components:
- Digitalization
- Digitalization Vs IT
- Digital business models
- Digital mega trends
- What is disruption
- Low end Vs new market disruption
- Platforms
- Platform economics
- Platform envelopment
- Revenue side and subsidy side, same side and cross side
effects
- IoT – Internet of Things
- Internet of Things
- SIGFOX, LORA, ZigBee, 5G
- New IoT enabled business models
- Big Data and artificial intelligence (AI)
- Big data and it characteristics (4Vs)
- Algorithms
- Predictive analytics
- Machine learning
- Man Vs Machine
- Block chain and distributed ledger technology
- Blockchain
- DLT and smart contracts
- Distributed Autonomous Organizations (DAO)
- Cryptocurrencies, Bitcoins and Libra
- E-commerce, global online marketplaces and the future of
commerce
- Amazon, WeChat and Alibaba
- Monopoly, debundling and regulations. Access and ownership of
data
- From B2B to B2C company
- The future of commerce
- CyberSecurity
- Ransomware
- DDoS attacks
- Surveillance
- FinTech and TechFin
- FinTech
- InsurTech
- PSD2, KYC, AML,
GDPR
|
|
| Description of the teaching methods |
| The course has diverse teaching methods using
lectures, cases, reading and discussions. The class meetings are
interactive and require ongoing engagement of the
students. |
| Feedback during the teaching period |
| The Feedback: Ongoing feedback during class
hours, as well as individual feedback on the exam report. |
| Student workload |
| Lectures |
32 hours |
| Preparation + exam |
78 hours |
| Module abroad |
48 hours |
|
Last updated on
29-06-2021
Permalink