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2022/2023  BA-BBLCO1225U  Microeconomics

English Title

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc and MSc in Business, Language and Culture, BSc
Course coordinator
  • Coordinator and lecturer
    Johannes Ross - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Economics
Teaching methods
  • Face-to-face teaching
Last updated on 24-06-2022

Relevant links

Learning objectives
At the end of the course students should be able to:
  • Account for the method, paradigm, and core principles of economics.
  • Apply basic analytical tools such as demand and supply curves, comparative statics, and elasticity calculation to show how you can calculate the effects of changes in market conditions or public policy on prices and quantities, the efficiency of production, and the distribution of benefits and costs among participants in the economic system.
  • Describe and rationalize the essential prerequisites for microeconomic models such as models for supply and demand, incomplete competition. Graphically illustrate the contents of these models as well as perform simple analyzes.
  • Algebraically solve simple economic issues such as Utility and profit maximization, supply demand, and algebraically determine equilibrium values of economic variables such as Price, quantity and profit.
  • Account for alternative industry structures (monopoly, competition, etc.), the conditions that can give rise to them, their implication for welfare and efficiency, and the scope for public policy to regulate them.
  • Explain at a basic level the concepts, tools, and insights from selected areas from “modern” microeconomics – e.g. game theory and behavioural economics–and analyze how they manifest in real-world situations.
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Aids Limited aids, see the list below:
The student is allowed to bring
  • An approved calculator. Only the models HP10bll+ or Texas BA ll Plus are allowed (both models are non-programmable, financial calculators).
  • Language dictionaries in paper format
The student will have access to
  • basic IT application package
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content, structure and pedagogical approach

Microeconomics constitutes much of the theoretical foundation for many management fields, including strategy, marketing, finance, and international business. This course provides an introduction to the methodology, perspective, analytical style, and main theoretical insights of economics as it applies to individual organizations, industries, and markets. Micoreconomic theory can inform optimale behavour in a variety of context. Markets drive individual choices which in turn impact global outcomes such as climate change. The course aims at creating an understanding on how market structures and incentives can create and solve relevant challenges of the global economy.


Topics covered in the course include:

  • Market supply, demand, and equilibrium,
  • Elasticity of demand and supply,
  • Rational choice and consumer theory
  • Production and costs,
  • Optimal producer and consumer choices,
  • Competitive markets and monopolies,
  • Oligopoly and game theory



Description of the teaching methods
Lectures, homework and tutorials. Lectures focus on presenting theory and insights. The homework focuses on applying these to concrete exercises. The weekly tutorial sessions provide an opportunity to work on the homework in groups with teacher assistance.

Both lectures and tutorials will be held in person.
Feedback during the teaching period
Feedback is given during office hours once a week (2 hours), through quizzes in class, and through tutorials once a week (4 hours).
Student workload
Lectures 40 hours
Tutorials 40 hours
Home and reading 122 hours
Exam 4 hours
In total 206 hours
Further Information

As an introduction to the basics of economics, the course provides the prerequisite for all the subsequent economics courses in the BLC programme. Together with the corses Macroeconomics and Globalisation and Sustainability the course provides a broad knowledge about economics and its aplications. The course is simultaneously offered to IBA students as the mandatory introduction to economics.

Expected literature
  • Jeffrey M Perloff (2018) Microeconomics, Global 8th Edition, Pearson, with online access. 
  • In alternative: Microeconomics. CBS - BLC and IBA. 2nd Edition. Compiled by Orsola Garofalo
  • MyEconLab training software, supplied with the purchase of the textbook.  
  • Teaching notes and other material uploaded by the instructors


Please note: these reading materials are only tentative and changes may occur. Final literature lists will be uploaded on Canvas before the course begins. 

Last updated on 24-06-2022