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2022/2023  KAN-CCMVI2130U  The Business of Sports

English Title
The Business of Sports

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 100
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Battista Severgnini - Department of Economics (ECON)
Main academic disciplines
  • Managerial economics
  • Management
  • Economics
Teaching methods
  • Face-to-face teaching
Last updated on 10/02/2023

Relevant links

Learning objectives
After completing this course, the students should be able to:
  • Demonstrate a good knowledge of the distinctive business and economic features of firms operating in the sport sectors.
  • Identify the critical challenges, management decisions, and the potential cultural and sociological spillovers of sport on the society.
  • Develop a well-defined and coherent research question in regard to the course topic and prove evidence of a comprehensive knowledge of the literature and the theories.
Course prerequisites
Completed Bachelor degree or equivalent. A basic knowledge of microeconomics is suggested.
The Business of Sports:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer and Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
The 1st retake is a 72-hour, maximum 10-pages home assignment.
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead

The 2nd retake is an online oral exam (20 minutes online oral exam with no preparation time) with one internal examiner and an internal co-examiner.
Course content, structure and pedagogical approach

The aim of this course is to understand and to analyze firms operating in the sport sector and their business environment. Sport is not only a relevant sector for the economy of developed countries, but it has also an impact on the culture of a society. Furthermore, sport firms and their business environment are characterized by peculiarities which can be answered employing the basic principle of business and economic tools.  


The course can be divided into three parts. The first part of the course analyzes analogies and differences of the sport business with respect to other traditional sectors. The concept of sport leagues, the difference between sport and economic results, the role of stockholders and the influence of advertising and media will be studied. The second part deals with leadership and team management. Finally, the third part shows new issues that are affecting professional sports, such as internationalization, difference between American and European models and teams’ accounting. A particular emphasis will be given to Scandinavian cases.

Description of the teaching methods
Feedback during the teaching period
Feedback during the teaching period
Feedback is provided in numerous ways throughout the course:

During office hours, we can discuss particular problems and give advice on individual academic development questions.

During classes, we will discuss the different topics.
Student workload
Teaching 33 hours
Preparation 154 hours
Exam/Home Assignment 19 hours
Further Information

The course will be taught in a short format, i.e. in 3 weeks.

Expected literature

R. HOYE, A. SMITH, M. NICHOLSON, et al., Sport Management: principles and applications, Routledge, latest edition.
Additional optional readings will be posted on the website of the course.

Last updated on 10/02/2023