English   Danish

2022/2023  KAN-CCMVV1448U  Management of Sport in Society

English Title
Management of Sport in Society

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Rikke Rønholt Albertsen - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • CSR and sustainability
  • Management
  • Sociology
Teaching methods
  • Face-to-face teaching
Last updated on 11-02-2022

Relevant links

Learning objectives
To achieve 12, as the course’s final grade, the student must perform the following:
  • Identify and discuss the underlying assumptions of the inherent values of sport and the management of sport in society
  • Select and apply models, concepts and theories towards a given practical problem
  • Present argumentation for the relevance of the selected models, concepts and theories
  • Discuss how new trends and changes in society impacts the future of management of sport.
Management of Sport in society:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Essay
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
If the student fails the ordinary exam the student will have to hand in a revised product for the re-take.
Description of the exam procedure

In the exam essay students will identify a problem formulation relevant to a key issue  covered in the course. They will apply the theoretical knowledge gained through the course literature and lectures to analyse how this issue is managed by the involved organisations and discuss potential solutions and innovative perspectives. 


Course content, structure and pedagogical approach

The aim of this course is to provide an understanding of the management of sport in society. Through the course, the students will be introduced to a number of issues and dilemmas affecting contemporary sport. They will apply the theoretical knowledge gained through the course literature to analyse how these issues are managed by the involved organisations and discuss potential solutions and innovative perspectives. The mutual interdependence between sport and society, from the point of view of sport as well as society will be highlighted and problematised. As an example, just as sport is ever more used as a tool for development – public health, social integration and crime prevention – sport is also highly dependent on society in terms of financial, material and voluntary support, as well as a constant influx of new practitioners. Sport will be looked at as leisure activity as well as a highly commercialised and professionalised product. The knowledge in this course can be used by students interested in a future career in sport management – whether this means to work in or with sport organisations – but will also be of interest for those just wanting to increase their understanding of the relationship between society and one of its most impactful cultural institutions. 


Main topics covered in the course include: 

  • Sport, politics and sportswashing
  • Sport, sustainability and urban planning 
  • The future of sports mega-events
  • The role of the athlete: Asset, activist or artist? 
  • Sport for Development and Peace: Post-colonial tool or powerful mobiliser?
  • Inclusion, gender and diversity in sport. 
  • Sport, public health and social equality.  


Description of the teaching methods
Class sessions will consist of lectures and include interactive presentations and case discussions. When possible, relevant guest lecturers with experience from the theoretical and practical frontiers of sports management will be invited to provide perspectives on current issues.
Sport is a topic that many people have opinions about, yet few people base their opinions on theoretical knowledge. The format of this course is designed to promote understanding of both practice and theory and acquiring the skill to apply one to the other. Thus, elevating the capability of students to engage in informed problem solving and sustainable value creation at the intersection of sport and society.
Feedback during the teaching period
Throughout the course, students will use the theories and models provided in course literature to prepare various positions and proposals for addressing the topics covered in lectures. There will be a variation between group and individual work. The students will receive peer to peer feedback through facilitated discussions, as well as oral feedback from the instructor and from guest lecturers on their propositions and ideas. Ahead of the final assignment, one lecture will be dedicated to developing the student's problem formulations for the assignment: students will prepare a brief synopsis outlining their envisioned assignment topic and theoretical approach, and will receive feedback from their peers and the instructor to help them sharpen their approach.
Student workload
Lectures 30 hours
Preparation 104 hours
Exam 72 hours
Expected literature

Articles and chapters:


Hassan, D. & Lusted, J. (2013) Managing sport – social and cultural perspectives. Routledge: Abingdon, Oxon.


Hayhurst, L. M. C., Thorpe, H., & Chawansky, M. (2021). Introducing Sport, Gender and Development: A Critical Intersection. In Sport, Gender and Development (pp. 1–32). Emerald Publishing Limited. https:/​/​doi.org/​10.1108/​978-1-83867-863-020211001



Aggestål, M. & Fahlén, J. (2015) Managing Sport for Public Health: Approaching Contemporary Problems with Traditional Solutions. Social Inclusion, 3(3), 108-117.


Linghede, E., Purdy, L., & Barker-Ruchti, N. (2021). Glitching trans athletes: possibilities for research and practice in sports coaching. Sports Coaching Review, 1–23. https:/​/​doi.org/​10.1080/​21640629.2021.1990656


Stewart, L., O’Halloran, P., Oates, J., Sherry, E., & Storr, R. (2021). Developing trans-athlete policy in Australian National Sport Organizations. International Journal of Sport Policy and Politics13(4), 565–585. https:/​/​doi.org/​10.1080/​19406940.2021.1955727


Welty Peachey, J., Schulenkorf, N., & Hill, P. (2020). Sport-for-development: A comprehensive analysis of theoretical and conceptual advancements. Sport Management Review23(5), 783–796. https:/​/​doi.org/​https:/​/​doi.org/​10.1016/​j.smr.2019.11.002


Ahonen, A & Persson H.T.R. (2019) Social entrepreneurship and corporate social responsibility in Team Sport Clubs, In V. Ratten (Ed.) Sport Entrepreneurship and Public Policy – Building a New Approach to Policy-making for Sport (p. 7-21). Cham, Switzerland: Springer.



Berg, B.K., Warner, S. & Das, B.M. (2015) What about sport? A public health perspective on leisure-time physical activity. Sport Management Review,18(1), 20-31


Bergsgard, N.A., Borodulin, K., Fahlen, J., Høyer-Kruse, J. & Bundgård Iversen, E. (2019) National structures for building and managing sport facilities: a comparative analysis of the Nordic countries, Sport in Society, 22(4), 525-539



Forde, S.D., Lee, D.S., Mills, C. & Frisby, W. (2015) Moving towards social inclusion: Manager and staff perspectives on an award winning community sport and recreation program for immigrants. Sport Management Review, 18,(1), 126-138


Gallant, D., Sherry, E. & Nicholson, M. (2015) Recreation or rehabilitation? Managing sport for development programs with prison populations. Sport Management Review, 18(1), 45-56.


Jeanes, R., Spaaij, R., Penney, D. & O’Connor, J. (2019) Managing informal sport participation: tensions and opportunities, International Journal of Sport Policy and Politics, 11(1), 79-95.


Nichols, G., Taylor, P., Barret, D. & Jeanes, R. ( 2014) Youth sport volunteers in England: A paradox between reducing the state and promoting a Big Society. Sport Management Review, 17(3), 337-346.



Persson, H.T.R. (2008) Social capital and social responsibility in Denmark – More than gaining public trust. International Review for the Sociology of Sport, 43(1), 35–51.


Schulenkorf, N. (2017) Managing sport-for-development: Reflections and outlook. Sport ManagementReview, 20(3), 243-251.


Spracklen, K., Hylton, K. & Long, J. (2006) Managing and Monitoring Equality and Diversity in UK Sport - An Evaluation of the Sporting Equals Racial Equality Standard and Its Impact on Organizational Change. Journal of Sport & Social Issues, 30(3), 289-305.


Wagner, U., Persson, H.T.R. & Overbye, M. (2017) Sponsor networks and business relations orchestrated by team sports clubs. Sport, Business and Management: An International Journal, 7(4), 426-443

Last updated on 11-02-2022