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2022/2023  KAN-CPOLO1908U  Analysis of Industry and Competition

English Title
Analysis of Industry and Competition

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc i International Business and Politics, MSc
Course coordinator
  • Marcus Asplund - Department of Economics (ECON)
Main academic disciplines
  • Strategy
  • Economics
Teaching methods
  • Blended learning
Last updated on 24-06-2022

Relevant links

Learning objectives
  • Analyze the competitive situation in a market.
  • Analyze the competitive position for a firm in a market.
  • Predict the evolution of a market and firms’ competitive positions.
Course prerequisites
Completed course in intermediate microeconomics or managerial economics
Analysis of Industry and Competition:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Winter
Aids Limited aids, see the list below:
The student is allowed to bring
  • An approved calculator. Only the models HP10bll+ or Texas BA ll Plus are allowed (both models are non-programmable, financial calculators).
  • Language dictionaries in paper format
The student will have access to
  • basic IT application package
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content, structure and pedagogical approach

This course is concerned with the analysis of markets and the assessment of competition in the market place. It is broadly a course in competitive strategy that uses economics as a guiding framework for strategic decision-making. It shows how the methods and results of microeconomics and, in particular, game theory can be applied to business strategy and industry analysis. The insights gained in this course will help you to forecast and understand the actions of your rivals, suppliers, and customers and to formulate a good strategic response.


There are six main topics: Competitive Markets, Industry Analysis, Strategic Positioning, Dynamic Competition, Market Entry, and Competitive Advantage. The teaching is a mix of lectures to develop some of the concepts, and real world cases to apply the learnings.


This course is a natural continuation of previous courses in microeconomics. The methods developed in this course are useful to reach a deeper understanding of the forces that shape markets and are particularly useful for students who intend to specialise in management, strategy, or finance.

Description of the teaching methods
For each topic there is a lecture covering the basic theory and concepts used. For each topic there will be real world cases of different markets to allow you to apply the theory. It is imperative that you have read the cases before class and tried to answer the assignment questions. You should be prepared to clearly state your answers to the assignment questions and defend your positions.
Feedback during the teaching period
Debriefing in-class of voluntary assignments. Discussion in-class of particular issues with voluntary assignments.

In-class exercises solved in small groups, where students present and discuss their conclusions. Voluntary exercises relating to each lecture that are solved individually or in groups, which are debriefed and discussed in the following lecture. Presentations and discussion of arguments relating to assigned case questions.

Student workload
Lectures/ class exercises / “homework café”/ workshops etc. 30 hours
Preparation time (readings, group work, etc.) 169 hours
Expected literature

D.Besanko, D.Dranove, S.Schafer, M.Shanley: Economics of Strategy, John Wiley & Sons. (Most recent edition)

Last updated on 24-06-2022