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2022/2023  KAN-CSCBO1003U  Creative Industries, Innovation and Strategy

English Title
Creative Industries, Innovation and Strategy

Course information

Language English
Course ECTS 15 ECTS
Type Mandatory (also offered as elective)
Level Full Degree Master
Duration One Quarter
Start time of the course Autumn, First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Social Sciences
Course coordinator
  • Mark Lorenzen - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Innovation
  • Experience economy
  • Strategy
Teaching methods
  • Blended learning
Last updated on 09-02-2022

Relevant links

Learning objectives
The learning objectives of the course is to enable students to
  • Demonstrate an understanding of the role of creativity and creative labor for value creation and competitiveness;
  • Identify and analyze the nature of competition in creative industries, including the nature of demand in B2B and B2C industries, customization and experimentation;
  • Identify and analyze experience-based differentiation and innovation processes special to creative business processes, including quality/variety and exploitation/exploration
  • Identify and analyze organizational issues special to creative business processes, including motivation of creative labor, project organization, inhouse vs. market problems, networks, clustering and different firm types in the creative industries;
  • Understand the internal and external sources of creative skills and knowledge and their social network organization;
  • Choose and apply appropriate strategies for starting up entrepreneurial firms in creative industries;
  • Apply critical strategy analysis related to creative business processes to real-life business cases.
Creative Industries, Innovation and Strategy:
Exam ECTS 15
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Oral group exam based on written group product
Number of people in the group 4-5
Size of written product Max. 15 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn
Make-up exam/re-exam Home assignment - written product
Size of written product: Max. 15 pages
Assignment type: Written assignment
Duration: 7 days to prepare
Description of the exam procedure

7 days are given to make the assignment.

A group of 4-5 students will be examined for 45 minutes in total.

Course content, structure and pedagogical approach

The course lays the foundation for applying deep business knowledge in the context of creative business processes. It defines the analytical categories and issues addressed during the whole CBP program. With a special focus on cultural industries, students are introduced to managerial, strategic, and ethical issues associated with the complex and ambiguous activities found in creative industries and provided with an overview of their industry structures and organizational forms. 

Description of the teaching methods
The course develops students’ analytical skills and transformative capabilities through an explicit focus on innovation and entrepreneurship, applying business knowledge to real-life strategic analysis, problem-solving and new business venturing. The course fosters constructive collaboration between Danish and international students who are allocated in five different combinations of groups during the course. Furthermore, the course collaborates with the local Danish business community, bringing established creative firms as well as new creative entrepreneurs into the classroom to engage directly with student groups.
Through a cross-disciplinary curriculum, involving business economics and neighboring disciplines within social sciences, such as humanities, sociology and cultural geography, the course invites students to take a critical and analytical approach to the context of creative business processes. The course consists of 20 classes. Teaching methods are diverse, combining lectures, cases, group work, student presentations and four strategy workshops. Teaching is partly digitized, blending classroom teaching with streaming, pre-recorded videos, and online exercises, group work and quizzes.
Feedback during the teaching period
• Four group presentations and class-based discussions with feedback to students’ strategic analyses.
• Online quizzes throughout the course, including a “Terms and Concepts” quiz at the end of the course.
Student workload
Course activities (including preparation) 210 hours
Exam (including exam preparation) 202 hours
Further Information

Check carefully for each class if it is blended with online (live streaming or on-demand video) components. Please refer to the TEACHING MODELS for the course found on CANVAS.

You are expected to participate significantly in all discussions and to complete written and oral assignments. Your efforts will be evaluated in four workshops during the course. The workshops are based on group work, and the groups will be pre-assigned. You are expected to familiarize yourself with your group and coordinate group meeting and collaboration yourself prior to each workshop.

Please notice that the workload is substantial. In particular, in connection to the written workshop assignments and hand-in of the exam case report, this is a full time-time job. Plan ahead!

Readings are listed in the course plan. You need to download the articles (from CANVAS or CBS Library) and to obtain the two course books from CBS Academic Books:

  • Richard Caves (2000 or 2002), “The Creative Industries”
  • David Hesmondhalgh (2019), “The Cultural Industries” (4th edition)
Last updated on 09-02-2022