In this course, students become familiar with a range of methodological techniques and learn to combine them into a coherent and feasible research project. 

The structure of the course combines two dimensions:

Methods for Creative Industry Analysis: lectures and workshops

Lecture and workshops present core analytical elements such as: formulating research problem and question, research design, data collection, data analysis, visualization and reporting. Lectures and workshops cover a variety of techniques and helps students make choices about which techniques to use in different situations. 
 

Creative Business Project

Students grouped in research teams conduct a research project. The Creative Business Project analyzes a specific firm within the creative industries using qualitative and/or quantitative methods with the objective of formulating strategic recommendations to the firm based on the research findings. The Creative Business Project offers opportunities for the students to design and conduct their studies according to their own interests and to do work in teams and with companies. Creative Business Project combines, integrates and otherwise improves the analytical skills developed during the earlier studies and in the course work of the first year of CBP.

Please note that the literature list is guiding 

1) Creative business and social research

Stark, D. (2009): The Sense of Dissonance – Accounts of Worth in Economic Life, Chapter 1, pp. 1-31, Princeton, N.J.: Princeton University Press.

2) Case study and creative research 

Flyvbjerg, B. (2006) "Five misunderstandings about case-study research." Qualitative inquiry 12(3): 219-245. 

​Swedberg R. (2016) “Before theory comes theorizing or how to make social science more interesting”, British Journal of Sociology,  

2) Problems and research question

Cresswell, J.W. (2009). “Research Questions and Hypotheses”, Chapter 7 in Research Design: Qualitative, Quantitative and Mixed Methods Approaches, edited

by John Creswell. 

Sandberg, J., & Alvesson, M. (2011). Ways of constructing research questions: gap-spotting or problematization?. Organization, 18(1), 23-44.

3) Data collection 1: interviews

Gubrium, J., & Holstein, A. (2001). Active interviewing. In Qualitative research methods, edited by Darin Weinberg, Blackwell, ch. 6.

Warren, C. (2012) Interviewing as social interaction in The SAGE Handbook of Interview Research: The Complexity of the Craft edited by Jaber Gubrium et al Sage.

Eriksson, P., and Kovalainen, A. Qualitative methods in business research. Sage, 2008. Ch 12.

4) Data collection 2: observation and shadowing

Jerolmack, C. and Khan, S. (2014) Talk Is Cheap: Ethnography and the Attitudinal Fallacy, Sociological Methods Research 43(2): 178-209

Czarniawska, B. (2007). Shadowing: and other techniques for doing fieldwork in modern societies. Copenhagen Business School Press, Ch.2.

Goffman, E. (1989). On Fieldwork. Journal of Contemporary Ethnography 18: 123-132.

5) Data collection 3: archives and documents

Atkinson, P. & Coffey, A. (2006). “Analysing documentary realities”, in Silverman, D. (ed) Qualitative Research. London: Sage. (available in learn)

6) Data Analysis: coding and theorizing

Miles, M, Huberman, M., and Saldaña, J. (2013) Qualitative data analysis: A methods sourcebook. Sage, 2013. 

Emerson, R., Fretz, R. and Shaw, L. (2011) Writing ethnographic fieldnotes. University of Chicago Press, 2011.

7) Data visualization & Theorizing

Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532-550.

Timmermans, S., & Tavory, I. (2012). “Theory construction in qualitative research from grounded theory to abductive analysis”. Sociological Theory, 30(3), 167-186.

Vaughan, D. (2014) ‘Theorizing: Analogy, Cases, and Comparative Social Organization’. In Swedberg, R. (ed) Theorizing in Social Science, Stanford, Stanford University Press.

8) From research to practical advice