2022/2023
MA-MMBDO1021U Strategic Communication
| English Title |
| Strategic
Communication |
|
|
| Language |
English |
| Course ECTS |
5 ECTS |
| Type |
Mandatory |
| Level |
Part Time Master |
| Duration |
One Semester |
| Start time of the course |
Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Min. participants |
10 |
| Max. participants |
30 |
| Study board |
Study Board for Master i
forretningsudvikling
|
| Course
coordinator |
- Lars Thøger Christensen - Department of Management, Society and
Communication (MSC)
|
| Main academic
disciplines |
|
|
| Teaching
methods |
|
|
|
Last updated on
21-06-2022
|
| Learning objectives |
- An ability to identify and explain central concepts and
theories from the course.
- An ability to demonstrate how concepts and theories from the
course can be applied in an empirical context, for example one’s
own organization.
- An ability to reflect over and evaluate the relevance and
applicability of course concepts and theories.
|
| Examination |
|
Strategic
Communication:
|
| Exam
ECTS |
5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance, see also the rules about
examination forms in the programme regulations. |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 3 pages |
| Assignment type |
Synopsis |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Summer |
| Make-up exam/re-exam |
Home assignment - written product |
|
Size of written product: Max. 10
pages |
|
Assignment type: Written
assignment |
|
Duration: Written product to be
submitted on specified date and time. |
Description of the exam
procedure
The student is expected to draw actively,
explicitly and correctly on relevant parts of
the course material in order to identify and analyse one or several
communication issues in their own company. The analysis can,
for example, include dimensions such as critical stakeholders,
identity, crisis communication, management, autocommunication or
transparency.
|
|
| Course content, structure and pedagogical
approach |
|
In complex, volatile and sometimes hostile environments, it is
necessary for organizations to work professionally with their
communication. Increasingly, therefore, organizations consider
and handle communication as a strategic management
issue. As a consequence, communication tasks increasingly
go beyond formal organizational boundaries and involve many
different professional disciplines.
The course presents and discusses the practical implications of
these changes by drawing on a variety of literatures, including
theories of strategy, organization, public relations, marketing and
management.
The aim is to make it possible for participants to understand
how organizations work with strategic communication in practice,
how they seek to communicate more effectively and how different
ways of communicating shape an organization and its relationships
with the outside world.
|
|
| Description of the teaching methods |
The course combines theory presentations, cases,
exercises and guest lectures. In addition, the course draws on the
participants' own insight and experiences.
Participants are expected to be well prepared for lectures and to
participate actively with comments, questions and short
presentations |
| Feedback during the teaching period |
| Opportunity for feedback in teaching. |
| Student workload |
| Preparation and Exam |
106 hours |
| Teaching |
32 hours |
|
Last updated on
21-06-2022
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