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2023/2024  AO-ASTHO1011U  Analysing Tourism Value Chains and Business Models

English Title
Analysing Tourism Value Chains and Business Models

Course information

Language English
Course ECTS 5 ECTS
Type Mandatory
Level Master
Duration One Quarter
Start time of the course First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
AO Study Board for cand.soc.
Course coordinator
  • Szilvia Gyimothy Mørup-Petersen - Department of Marketing (Marketing)
Main academic disciplines
  • Marketing
  • Experience economy
Teaching methods
  • Face-to-face teaching
Last updated on 09-10-2023

Relevant links

Learning objectives
This course aims to consolidate student’s understanding of tourism value chains and business model innovations – as well as the students’ ability to analyse them. Specific focus is given to business concepts incorporating and balancing the three pillars of sustainability (economic, sociocultural, and environmental). The specific learning objectives of the course are:
  • Describe and discuss the business logic and assumptions that govern contemporary tourism systems and value chains from the cross-cutting perspectives of supply chain/operations management and development studies. t.
  • Identify and analyse the relationship between relevant models, concepts and theories from the curriculum.
  • Analyse and explain global value chains related to tourism and hospitality operations.
  • Analyse and critically evaluate the special conditions for growth in the tourism industry from a sustainability perspective
  • Analyse and explain the pros and cons of working in local networks of actors - authorities, organisations and companies and align business strategies with the principles of sustainable and collaborative management.
  • Describe and evaluate different organisational solutions to value creation, value capture and leakages from a particular sustainability perspective
  • Apply analytical models and concepts, singly or combined to fit a concrete case situation under study and critically assess the value and relevance of models, concepts and theories presented throughout the course in relation to their practical application in a relevant case.
Analysing Tourism Value Chains and Business Models:
Exam ECTS 5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Release of assignment The Assignment is released in Digital Exam (DE) at exam start
Duration 48 hours to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Autumn and Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The exam is an individual, home written assignment (written product; take-home exam) with a maximum of 10 pages. The student will receive a specific case and detailed questions regarding the case. In 48 hours the students should analyse the case and apply knowledge gained through the course to answer these questions as written in the learning objectives.

Course content, structure and pedagogical approach

This course will provide an advanced level understanding of value chains in global tourism, shedding light on both operations management and development perspectives. Based on cross-disciplinary and research-based insights, students will be developing their analytical skills to assess tourism and hospitality operations from a multi-level perspective and to discuss variegated sustainability implications on markets, host societies and destinations. Students will learn about macro-scale conditions (digitalization and the fourth industrial revolution) and global policy frameworks (SDGs), which shape and transform resource flows and value creation in the tourism sector. By providing students with a comprehensive set of analytical tools to gather, systematize and assess data on value chains, the course will prepare them to collaborate with public and private actors to alleviate skewed competition and unsustainable practices and to ensure a fairer distribution of benefits from tourism gains.



Description of the teaching methods
Through providing an overview of relevant literature about content and methods, as well as some hands-on insights from research practice the course is designed to be highly interactive. The course builds upon the principles of active learning: students are expected to comment on readings and do group exercises discussing cases and two workshops on sharing economy operations. The introductory session informs about the aims and structure of the course, the compulsory and recommended readings as well as the workshop exercises and the study trip. The final module entails an in-class feedback session and briefing about the exam.
Feedback during the teaching period
Students will receive feedback in various forms during the course: For instance, through discussions in class, obligatory group assignments with oral feedback, and written feedback after the exam.
Student workload
Attending class 22 hours
Preparation 67,5 hours
Exam 48 hours
In total 137,5 hours
Last updated on 09-10-2023