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2023/2024  BA-BEBUO1005U  Strategic Management

English Title
Strategic Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory (also offered as elective)
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in European Business
Course coordinator
  • 100%
    Grazia Santangelo - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Management
  • Strategy
Teaching methods
  • Blended learning
Last updated on 20-11-2023

Relevant links

Learning objectives
The aim of the course is to provide students with a strong theoretical foundation in the strategy field and to give them the tools to make sound strategic decisions. After this course, the student should be able to master the following learning objectives:
  • To identify, present and assess theories and frameworks in the strategic management field, including those related to responsible strategic management
  • To identify and analyze opportunities and challenges relating to firm strategy and decision-making
  • To identify and analyze the strategic reactions of firms to changes in the external and internal environment
  • To select and apply the relevant terms, concepts, theories, and perspectives to perform and present a strategic analysis of real-life business cases
Strategic Management:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 5 pages
Assignment type Case based assignment
Release of assignment The Assignment is released in Digital Exam (DE) at exam start
Duration 24 hours to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The exam consists of a case essay with assignment questions. Students will receive the case and the assignment questions 24 hours before the submission deadline.

Course content, structure and pedagogical approach

The central theme of this course is the strategy of the firm. The course introduces students to the basics of the field of strategic management by providing an understanding of theories and frameworks of the field and outlining how to apply them to real-life business cases. Business cases are centered around, among others, the European business environment.


The course will emphasize open discussions and use a mixture of theory and case studies to engage students in the classroom.

Description of the teaching methods
The course is organized as a combination of theory-based pre-recorded and live lectures and live case-based exercise sessions. The teaching philosophy of the course is to discuss applications of theoretical approaches and perspectives introduced in the lectures to real company cases, which include also European firms. All students will be allocated to different exercise groups that will go through the same case study exercise. During the exercise sessions, groups of students will be asked to give a presentation of their analysis of the assigned case to the class. The exercise sessions are interactive and active participation in these sessions is expected. It is, therefore, essential that all students read the accompanying cases and literature prior to the exercise class.
Feedback during the teaching period
Students will receive feedback 1) through online quizzes and 2) during the exercise classes. None of these are mandatory, but function as exam preparation. Attendance and active participation will also secure continuous feedback. Faculty staff teaching the course will be available during office hours for the duration of the course.
Student workload
Lectures and teaching 45 hours
Preparation for classes and exam 150 hours
Examination 4 hours
Further Information

This course is available as an elective for exchange students

Expected literature
  • Grant, Robert M. (2022). Contemporary Strategy Analysis: Text and Cases Edition, 11th Edition. John Wiley and Sons, UK.
  • Sample of scientific articles - the list is not exhaustive:
    • Ghemawat P. 2001. Distance Still Matters - The Hard Reality of Global Expansion. Harvard Business Review 7 (8): 137–147
  • Selected case studies (TBA)
Last updated on 20-11-2023