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2023/2024  BA-BHAAV2303U  Tourism and Hospitality Management

English Title
Tourism and Hospitality Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 60
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Sebastian Zenker - Department of Marketing (Marketing)
Main academic disciplines
  • Customer behaviour
  • Marketing
  • Service management
Teaching methods
  • Blended learning
Last updated on 08-02-2023

Relevant links

Learning objectives
This course aims to introduce to different aspects of the tourism and hospitality industry and let the student develop a potential (bachelor) research project within the field. The specific learning objectives of the course are the following:
  • Identify and discuss key concepts, frameworks and theories related to Tourism and Hospitality Management;
  • Undertake a literature review, in which relevant theory/ literature is reflected and a research gap is identified;
  • Develop relevant research-propositions based on the research interest derived from the literature review and course content (i.e., provide a concise and comprehensible line of argumentation based extant scientific literature);
  • Identify primary sources of data to potentially answer the chosen research proposition;
  • Develop a research plan including a realistic time schedule;
  • Follow academic conventions in the written presentation.
Course prerequisites
The course is designed for students in the final year of their bachelor studies with a strong interest in the tourism and hospitality industry. The course requires no further prerequisites.
Tourism and Hospitality Management:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Project
Release of assignment Subject chosen by students themselves, see guidelines if any
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
*if the student fails the ordinary exam they have to do the re-exam with their revised project or can chose a new project.
Description of the exam procedure

The exam is an individual, home written assignment (written product; project) with a maximum of 10 pages. The student can work on a self-developed project during the full course and must hand it in at a specified date and time. For the exam the student should develop a research question adequate for a bachelor thesis within the tourism or hospitality area. This should include an argumentation for scientific relevance, a short discussion of relevant theories, as well as a realistic research plan how to conduct this project.

Course content, structure and pedagogical approach

With nearly 300 million jobs worldwide, is the travel and hospitality industry one of the largest job markets globally. This course provides in-depth business knowledge of essential concepts and skills for this industry, including travel, transportation, events, hotels and restaurants, but also insights on tourist behaviour and destination management. Hereby we translate existing theories from marketing, management, psychology and other fields to this diverse and highly relevant business area. The course is thereby divided into five different segments, where each segment discusses specific theories for a diverse set of cases of the industry.


  • Tourism Demand and Tourist Behaviour
  • Tourism and Hospitality Supply: Value Chains and Platforms
  • Digitalization in Tourism and Hospitality Management
  • Tourism Impact: Sustainability in Tourism and Hospitality Management
  • Tourism and Hospitality Marketing and Management


This course aims to give inspiration and specific feedback to a research project development within the tourism and hospitality domain. This research project idea should, ideally, be the starting point of a potential bachelor thesis.

Hereby the course introduces to the topic and helps to understand tourist and the hospitality markets. It provides room for research idea development as well as project specific feedback.

Description of the teaching methods
Through providing an overview of relevant literature about content and methods, as well as some hands-on insights from research practice the course is designed to be highly interactive. This course is considered as blended learning course, meaning, that it shifts between online learning and in-class teaching. It also includes a fieldtrip with a real-life company case.
The course builds upon the principles of active learning: students are expected to comment on readings and do group exercises discussing cases. The course also includes a module for a peer-graded research proposal – which can be used as basis for the exam.
The introductory session informs about the aims and structure of the course, the compulsory and recommended readings as well as the fieldtrip exercise. The final module entails an in-class feedback session and briefing about the exam.
Feedback during the teaching period
Students will receive feedback in various forms during the course: For instance, through discussions in class, group assignments with oral feedback, a peer-graded voluntarily exam preparation task, and written feedback after the exam.
Student workload
Teaching 38 hours
Preparation 130 hours
Exam 38 hours
Expected literature

Course book and literature:

Book: Inkson, Clare & Minnaert, Lynn (2022). Tourism Management: An Introduction (3rd edition). SAGE Publication Ltd. (available online at CBS library)

Articles: 8-10 selected academic journal articles will be provided via CANVAS

Last updated on 08-02-2023