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2023/2024  BA-BHAAV2309U  Global strategy in a disruptive world

English Title
Global strategy in a disruptive world

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Start time of the course First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 60
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Torben Pedersen - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Globalisation and international business
  • Strategy
Teaching methods
  • Blended learning
Last updated on 09-02-2023

Relevant links

Learning objectives
The course has multiple objectives and on completion of this course, students should be able to:
  • Know basic concepts in International Management
  • Apply key concepts and analyze the context in which firms operates
  • Identify the implications of external contextual factors for firm strategies
  • Analyze the different strategic options for firms operating abroad in terms of configuration and organization
  • Make comparative judgement on alternative strategies and their implications for firms structure, organization and culture
  • Be able to identify the logic of functional strategies in regard to R&D, production and sales
Global Strategy in a Disruptive World:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Autumn
Aids Closed book: no aids
However, at all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player), and the student is allowed to bring simple writing and drawing utensils (non-digital). PLEASE NOTE: Students are not allowed to communicate with others during the exam.
Make-up exam/re-exam
Same examination form as the ordinary exam
The number of registered candidates for the make-up examination/re-take examination may warrant that it most appropriately be held as an oral examination. The programme office will inform the students if the make-up examination/re-take examination instead is held as an oral examination including a second examiner or external examiner.
Course content, structure and pedagogical approach

In line with the Nordic Nine this course has two broad objectives. First the course is designed to teach students “about” global strategy. That is, the course intends to help students understand how business practices and values vary widely across regions and countries. Secondly, this course is designed to teach students “how to” formulate and evaluate winning global strategies.


The course will bring the students closer to the problems facing firms that conduct international activities. The course offers insight on the impact of globalization on business organizations and strategies on how managers can deal with these issues. The focus is on the multinational firm set in the context of trends in the world economy. The course combines strategic and managerial approaches to global issues. Students will be able to deal with the phases, the difficulties, and the conceptual tools that characterize the geographic expansion of the firm beyond the national boundaries, as well as strategic decisions on location, entry-modes, organization and global marketing etc.

The course can be divided into three parts. The first part focus more on external environment and trends in globalization, while the second part discuss the strategy, organization and positioning of companies in the global context. The third part dig deeper into the functional strategies (like marketing, operations and innovation) and the global organization of the value chain activities.

Description of the teaching methods
The course alternate between lectures where theories and frameworks are presented and discussed, exercises and in-depth case studies. Exercises and case studies used in the course will help you develop your analytical and decision-making skills. The course will include:
• Lectures in class
• Interactive online activities (google drive, live polling, role playing and business games)
• Discussion on business cases with real problems facing managers
• Individual assignments of case reports
• Multiple choice exercises after lectures
Feedback during the teaching period
After each of the topical lectures six multiple choice questions related to the discussed topic will be uploaded. Students will get immediate feed-back when responding.
In addition, students will have to prepare case reports in advance for case discussion on the base of questions provided on the platform. Students are supposed to deliver two case reports out of the five cases discussed in class.
Student workload
Lectures 38 hours
Preparation 128 hours
Exam 40 hours
Expected literature

Hill and Hult: International Business - Competing in the Global Marketplace - 14 edition

Last updated on 09-02-2023