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2023/2024  BA-BIBAO1010U  Introduction to International Business in Asia

English Title
Introduction to International Business in Asia

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Business, Asian Language and Culture
Course coordinator
  • Douglas Fuller - Department of International Economics, Goverment and Business (EGB)
Main academic disciplines
  • Globalisation and international business
Teaching methods
  • Blended learning
Last updated on 23-06-2023

Relevant links

Learning objectives
At the end of the course the students should be able to:
  • Understand and apply micro perspectives on international business and global value chains (GVCs) as well as a macro perspective on trade and investment
  • Describe and interpret empirical trends and case studies of trade, foreign direct investment and GVCs in the Asian region
  • Explain how trade and investment patterns in the Asian region are shaped by the international political economy
Introduction to International Business in Asia:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 5 pages
Assignment type Written assignment
Release of assignment The Assignment is released in Digital Exam (DE) at exam start
Duration 48 hours to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

This is a foundation course that introduces micro and macro perspectives on international business with a particular reference to the Asian region. Thereby the course both applies fundamental theoretical concepts and uses empirical insights. The course offers content in three focus areas:


  • In the first part, we introduce the micro and meso-level institutional perspective on international business explaining key concepts related to multinational firms, foreign direct investment (FDI) and global value chains (GVCs). We provide an overview of theoretical approaches to explain firms' choices related to trade vs. FDI, location and mode of entry. We draw upon secondary statistics and cases of Western firms entering Asia as well as Asian firms entering Western markets.


  • The second part provides the macro perspective on trade and investment in the Asian region. It includes basic empirical insights on the emerging trends. Attention is paid to domestic institutions, trade corridors, supply chains, and implications of the WTO and regional free trade agreements.


  • Finally, in the third part, an international political economy perspective is offered on trade dynamics in the Asian region. Economic diplomacy, the role of international organizations and the integrative effects of the numerous international agreements (regimes) will be discussed with emphasis on the effects on regional integration.
Description of the teaching methods
The course combines lecture, feedback and exercises elements. The lectures focus on the introduction of relevant terminology, concepts and theories. They will offer overviews, examples, clarifications of selected areas. The live sessions give room for students' questions and corresponding feedback by teachers. Exercises provides the opportunity for students to deepen the understanding of new conceptual knowledge. Students actively work in study groups and prepare assignments for review and/or presentation. In these exercises, students learn how to link theory with empirical observations, analytical rigor and the ability to participate in a scientific discourse.
Feedback during the teaching period
Students receive feedback on their assignments by the teachers during the exercises. In addition, we practice feedback from peers through direct responses to other students’ work either during the exercises or by using the online platform Peergrade. Teachers offer further feedback in response to questions by study groups or individual students. Students can also take advantage of the ‘office hours’ offered by the teachers. These do not substitute for participation in lectures and exercises, but are a forum to discuss urgent matters related to study group dynamics, lack of progress, or individual learning challenges.
Student workload
Lectures 24 hours
Exercises 24 hours
Preparation 110 hours
Examination 48 hours
In total 206 hours
Expected literature

Hill, Charles WL, & G. Thomas M. Hult, International Business: Competing in the Global Marketplace, McGraw Hill, (2020 or earlier editions, selected chapters)


Please note: these reading materials are only tentative and changes may occur. Final literature lists will be uploaded on Canvas before the beginning of the course.

Last updated on 23-06-2023