| Learning objectives |
- Understand and apply strategic and managerial objectives,
challenges, and solutions to doing business in APAC economies
- Describe and interpret particular management practices for
individual APAC countries as well as pervasive culture and business
fundamentals for the entire APAC region
- Explain how Chinese and APAC firms compete and transform their
local economies through accelerated learning and
innovation
|
| Examination |
|
Doing Business
in China & Asia Pacific:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Release of assignment |
An assigned subject is released in
class |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-point grading scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content, structure and pedagogical
approach |
|
This course focuses on the managerial and strategic aspects of
doing business in China and Asia-Pacific (APAC), both from an
individual manager/entrepreneur and a firm level point-of-view, in
the context of varied ethnic, cultural, and eco-political
complexity in Southeast Asia (SEA). Based on models and frameworks
developed for business in the APAC region, we cover the most
important APAC-wide themes and focus on key countries along the
way. China will be given the most attention, as well as Japan and
Korea as the two other major economies in the region. We will
highlight Malaysia and Indonesia among the other Southeast-Asian
economies, and cover other SEA countries through groupwork. The
course takes three perspectives:
- Outside-in view: How do we do business in those countries? –
What are strategies and experiences of foreign firms entering these
countries, and what are typical challenges and solutions? What is
unique and what is different about China and APAC? How does China
& APAC fit into global strategy and global operations of
Western MNCs?
- Inside-in view: How to the locals do business / what is
happening here? – How do local firms operate and compete? How are
they being supported by their local governments? What is the local
cultural, ethnic and historic backdrop that shapes local business?
How do local entrepreneurs transform China and APAC economies? What
are their sources of competitive advantage and future success?
- Inside-out view: How do these countries internationalize their
business? – As local firms develop, how do they internationalize
beyond their borders into neighboring APAC countries and to Europe,
America, and the rest of the world? What local institutional and
policy instruments support this internationalization? How do these
APAC firms compete abroad, and what is their impact on their
overseas host countries and
economies?
|
|
| Description of the teaching methods |
The teaching is based on a combination of
lectures, groupwork and exercises. The lectures focus on the
introduction of relevant terminology, concepts, case studies and
theory. They will offer overviews, examples, clarifications and
elaborations of selected areas, as well as an opportunity to
address student questions. On-the-spot exercises provide the
opportunity to deepen the understanding of new conceptual
knowledge. Students actively work in groups on specific
assignments, which will help develop competences to link theory
with empirical observations, apply analytical rigor and confidently
engage in the discourse about China and APAC business. The
tutorials prepare the students for their examination.
The course will also make significant use of online elements:
external videos, online teaching (as necessary), Internet research,
and online team interaction. In particular, we will make use of the
online platform Peergrade for peer-to-peer feedback. |
| Feedback during the teaching period |
| Students receive feedback during the exercises
and their groupwork on their assignments by the teachers. In
addition, we practice feedback from peers through direct responses
to other students’ work either during the exercises or by using the
online platform Peergrade. Teachers offer further feedback in
response to questions by groups of students or individual
students. |
| Student workload |
| Lectures |
24 hours |
| Exercises |
12 hours |
| Preparation (i.e. hours spent for reading, group work,
etc.) |
125 hours |
| Examination |
48 hours |
|
| Expected literature |
|
- Verbeke et al 2019 Contemporary International Business in
the Asia-Pacific Region. Cambridge Univ. Press. (ISBN
978-1108620680)
Please note: these reading materials are only tentative and
changes may occur. Final literature lists will be uploaded on
Canvas before the beginning of the
course.
|
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