• Describe the essential characteristics of a digital business
• Understand the peculiarities of managing and organizing in a digital context
• Identify, analyze and assess the opportunities and challenges inherent in different digital business configurations
• Reflect on the theories and realities of emerging trends and future advances in digital business

Digital business – value, framing and facilitation

The course is structured in three related sections.

- Firstly, the students are introduced to the different forms of value and corresponding digital innovations that can enable a digital business.

- Secondly, the course then builds on this to introduce the different models and strategies for framing digital business.

- Lastly, the importance of internal capabilities and external partnerships and how they can be leveraged, are introduced to the participants.

Summarily, the course takes students on a journey from the creation of value from digital innovations, to the formulation of a business around the value proposition, and then to the internal capabilities and external resources required to facilitate the digital business. The course comprises on specific aspects of digital business.