2024/2025
BA-BDMAO1022U Managing Communication, Marketing and
Relations
English Title |
Managing Communication, Marketing and
Relations |
|
Language |
English |
Course ECTS |
15 ECTS |
Type |
Mandatory |
Level |
Bachelor |
Duration |
One Semester |
Start time of the course |
Spring |
Timetable |
Course schedule will be posted at
calendar.cbs.dk |
Study board |
BSc in Digital Management
|
Course
coordinator |
- Oana Brindusa Albu - Department of Management, Society and
Communication (MSC)
|
Main academic
disciplines |
- Information technology
- Communication
- Marketing
|
Teaching
methods |
|
Last updated on
25-06-2024
|
Learning objectives |
- Theories and approaches to the management of communication,
marketing and relations.
- Select relevant theory and cases for the conceptualisation and
analysis of the logics and practices of digital media and data in
communication, marketing and business-society relations.
- Discuss and critically reflect on organisational and societal
opportunities and challenges in relation to the role of digital
media and data in communication, marketing and business-society
relations. Reflect on opportunities and challenges in relation to
the role of digital media and data to communication, marketing and
business-society relations
|
Prerequisites for registering for the exam
(activities during the teaching period) |
Number of compulsory
activities which must be approved (see section 13 of the Programme
Regulations): 3
|
Examination |
Managing
Communication, Marketing and Relations:
|
Exam
ECTS |
15 |
Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance, see also the rules about
examination forms in the programme regulations. |
Individual or group exam |
Oral group exam based on written group
product |
Number of people in the group |
2-4 |
Size of written product |
Max. 20 pages |
Assignment type |
Report |
Release of assignment |
Subject chosen by students themselves, see
guidelines if any |
Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
Grading scale |
7-point grading scale |
Examiner(s) |
Internal examiner and external examiner |
Exam period |
Summer |
Make-up exam/re-exam |
Same examination form as the ordinary exam
Re-exam when the ordinary exam is
failed is an individual oral exam (15 minutes per student) based on
the original report. The report must also be resubmitted.
If you have not handed in a project in the first exam try, you must
hand in a full report.
Make-up exam when ill with Doctor's certificate at the ordinary
exam is an individual oral exam (15 minutes per student) based on
the original report. The report must also be resubmitted.
Make-up exam when ill with Doctor's certificate during the
writing of the project is the same as the ordinary
exam.
|
|
Course content, structure and pedagogical
approach |
In this course, students will be introduced to key theories and
discussions in communications, media and marketing studies in order
to gain conceptual and analytical tools that can help unpack the
role of digital media and data in communication, marketing and
business-society relations.
In order to grasp the role of digital media and data, including
their opportunities and challenges for different societal actors,
the course examines these in relation to technological
affordances, practices and wider societal power structures.
The course consists of a combination of lectures and
seminars.
|
Description of the teaching methods |
Lectures and seminars |
Feedback during the teaching period |
During lectures the lecturer will provide
feedback on the inputs from the students. The exercise classes are
student-led and students will work on their reports and get peer
feedback and feedback on their work from the instructor. The
exercise classes focus on feedback (a mix of peer feedback and
feedback from the instructor). |
Student workload |
Preparation |
268 hours |
Lectures |
24 hours |
Exercise classes |
36 hours |
Exam |
87 hours |
|
Last updated on
25-06-2024