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2024/2025  KAN-CCMVV2449U  Strategy Analysis

English Title
Strategy Analysis

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Quarter
Start time of the course First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for cand.merc. and GMA (CM)
Course coordinator
  • Wolfgang Sofka - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Managerial economics
  • Management
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 13-02-2024

Relevant links

Learning objectives
The goal of this course is to develop competences linking strategy theory and practice within the content of the course. In the exam, students must demonstrate this ability through an in-depth case analysis. Specifically, the learning objectives are demonstrated in the exam to the degree to which students can perform along the following dimensions:
  • The thoroughness of the understanding of the relevant strategy theory.
  • The ability to choose and apply relevant theories to solve the case problem(s), establish link to the relevant academic literature, integrate case data and information with analysis frameworks and theory.
  • The quality of the case analysis in terms of relevance of aspects and issues discussed.
  • The consistency as well as stringency in reasoning.
  • The ability to reflect critically on own conclusions and recommendations.
Course prerequisites
Students should be familiar with basic concepts and theory of strategic management, such as the Resource Based View or Porter's Five Forces.
Strategy Analysis:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Autumn
Aids Limited aids, see the list below:
The student is allowed to bring
  • USB key for uploading of notes, books and compendiums in a non-executable format (no applications, application fragments, IT tools etc.)
  • Any calculator
  • In Paper format: Books (including translation dictionaries), compendiums and notes
The student will have access to
  • Access to Canvas
  • Access to the personal drive (S-drive) on CBS´ network
  • basic IT application package
Make-up exam/re-exam
Same examination form as the ordinary exam
The number of registered candidates for the make-up examination/re-take examination may warrant that it most appropriately be held as an oral examination. The programme office will inform the students if the make-up examination/re-take examination instead is held as an oral examination including a second examiner or external examiner.
The number of registered candidates for the re-take exam warrants if the exam, most appropriately, is tobe held as an oral examination. The students will be informed if the re-take examination will be held as anoral examination instead.
Description of the exam procedure

The exam is an analysis of a business case. The exam will test the student’s ability to use the knowledge gained through the course for solving particular problems related to the overall themes. The exam is not about learning the texts by heart but rather about understanding and reflecting on topics covered in the course.

Course content, structure and pedagogical approach

The decision to enter new markets is among the most consequential choices that managers can make. Some firms achieve dramatic growth rates by reaching new customers while others are crushed by global competitors. Firms can maximize their odds for success by developing a comprehensive understanding about the strategic assets underpinning their competitiveness and whether they can be transferred to other markets. The competences for performing such a strategy analysis before a firm decides to enter new markets are at the heart of this course.


Students will acquire knowledge about state of the art concepts and frameworks from corporate strategy. They will be able to perform strategic analyses of their own firm and evaluate the competitiveness of competitors. Further, students will acquire competences in considering the wider consequences of firm strategy for technological progress and addressing grand challenges. By concluding the course, students should be able to assess strategic potentials comprehensively and communicate strategic choices convincingly to relevant stakeholders.

Description of the teaching methods
The course will emphasize open discussions and uses a mixture of theory and case studies to engage students in the classroom. The case study approach is integrated with lectures. In line with the learning objectives, the integrated design is supposed to boost the interactive and practice-oriented components of the course. It illustrates applications of theoretical approaches and perspectives introduced in the lectures. What is more, theory-guided cases analyses provide students with opportunities to develop new skill sets while working in small teams, such as contrasting opinions and developing joint solutions.

The ten sessions of the course are to a large extent literature-based and might also incorporate examples and accounts from practitioners to discuss some of the contemporary strategic challenges of firm strategy. Further, the course relies on a dialogue-based teaching approach. Thus, to gain the most benefit from class sessions students should be prepared to take active part in discussions and to prepare the readings thoroughly.

Some suggested guidelines for preparation:

• Prepare the readings assigned for each session, particularly the company examples and case studies.
• Identify important issues, concepts, and perspectives presented in the texts.
• Think about how theoretical approaches introduced and discussed in the readings may be applied in practical strategy considerations.
• Consider if there are inconsistencies and potential shortcomings associated with the presented analytical approaches.
Feedback during the teaching period
The design of the course follows a proactive feedback philosophy by ex-ante mirroring the exam. Students are repeatedly exposed to learning objectives, exam sub-tasks, and situations during selected sessions. As part of theses exam preparation tasks, students are debriefed and can ask for detailed feedback on their own performance. Hence, they have opportunities for reinforced learning based on exam-relevant tasks and feedback all along the course, and well before they enter the actual exam. Preparation and feedback tasks are scheduled for maximizing learning impact after the first half of the course and close to the end. Parts of the final lecture are used to recap material, provide overarching feedback and invite detailed student questions.
Student workload
Preparation 172 hours
Teaching 30 hours
Exam 4 hours
Further Information

This course is part of the minor 'International Marketing and Management (IMM)'. Students following this minor will develop the analytical skills to assess the strategic position of their firm which complements the customer-centric perspective of the rest of the minor, e.g., designing an international marketing strategy. Students who do not want to follow the minor are equally welcome to choose this elective course. Strategy analysis skills are per se important in professions such as strategy consulting or business development.


The course is designed to provide students with all capabilities expressed in the Nordic Nine Framework (NN) with two aspects sticking out. First, students will learn to rely on theoretical frameworks and apply them to concrete cases in small teams. That provides them with learning opportunities for reducing ambiguity in business problems and decomposing complexity in these problems as a basis for a productive, collaborative analysis in which opinions might diverge initially (NN 2/6). Second, the course exposes students to research that considers the wider consequences for technological change and/or addressing societal grand challenges (NN 3/7).

Expected literature

The course is based on a combination of a textbook, scientific articles and case studies. The textbook, which will be available in the bookshop “SL books”, is the latest edition of: Robert M. Grant.  Contemporary Strategy Analysis. The additional readings for the ten sessions are listed in the course outline on Canvas. All additional readings can be accessed via the CBS library homepage.


Some of the case studies used in this course need to be bought separately. You can access the Harvard Business School Publishing website to purchase these additional cases. Please note that the case providers charge a fee for the use of each case. All students are individually responsible for purchasing the cases. Violations of copyright laws are not appropriate.


Please note that there might be some changes in the final readings before the respective session. These changes will be announced in class or via Canvas which will also be used to communicate other course-related information such as illness of teachers.

Last updated on 13-02-2024