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2024/2025  KAN-CCMVV4062U  Digital Transformation of Business (Designed for Digital) (online course)

English Title
Digital Transformation of Business (Designed for Digital) (online course)

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for cand.merc. and GMA (CM)
Course coordinator
  • Abayomi Baiyere - Department of Digitalisation (DIGI)
Main academic disciplines
  • Information technology
  • Innovation
  • Strategy
Teaching methods
  • Online teaching
Last updated on 05/02/2024

Relevant links

Learning objectives
  • Describe and reflect on the essential characteristics, concepts and models of digital transformation
  • Identify, analyze and assess the opportunities and challenges inherent in digital transformation contexts
  • Apply the concepts and models covered to analyze and evaluate practical cases
  • Demonstrate understanding by reflections and relating course content to other relevant contexts
Digital Transformation of Business (Design for Digital):
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Written assignment
Release of assignment An assigned subject is released in class
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
*if the student fails the ordinary exam the course coordinator chooses whether the student will have to hand in a revised product for the re- take or a new project.
Course content, structure and pedagogical approach

On a strategic level, junior- and mid-level managers across all organizational functions can expect to have to deal with digital transformation initiatives in the coming years. Businesses that are unable to transform themselves may find themselves obsolete as we enter a digital age with new logics of competition. It is therefore necessary, if not essential, to gain skills that position participants for relevance in this emerging business landscape.


The course content is structured into two main categories. The first category [topics 1-4] introduces the student to the fundamentals of digital transformation. The second category [topics 5-8] takes an operational perspective and unpacks the nuances of implementing and dealing with digital transformation in practice.


  1. Digital "x" - What is the fuss about digital? (Digital business design) 
  2. Going digital - Reconceptualizing a business and shared customer insights 
  3. Logics of digital organizing I (IT units and Operational Backbone)
  4. Logics of digital organizing II (Digital business units and Digital Platforms)
  5. Digital culture, leadership and business processes (Accountability framework) 
  6. Digital platform thinking (External Developer Platform) 
  7. Digital journey - From digital strategy to execution 
  8. Designing your company for digital


Note: This course places specific emphasis on how organizations transform themselves to become digital (ie digitalization), which is different from organizations digitizing themselves - (digitization).

Description of the teaching methods
Group activity combined with online elements
Feedback during the teaching period
Active participation in group and online activities

Student workload
Lectures and assignments 30 hours
Preparation 138 hours
Exam preparation 38 hours
Expected literature

Book: Ross, Jeanne W., Cynthia M. Beath, and Martin Mocker. Designed for digital: how to architect your business for sustained success . MIT Press, 2019.


Selected articles

Lecture slides


The literature can be changed before the semester starts. Students are advised to consult the syllabus on Canvas before buying the books. Please note that the slides are part of the readings.


Last updated on 05/02/2024