On a strategic level, junior- and mid-level managers across all organizational functions can expect to have to deal with digital transformation initiatives in the coming years. Businesses that are unable to transform themselves may find themselves obsolete as we enter a digital age with new logics of competition. It is therefore necessary, if not essential, to gain skills that position participants for relevance in this emerging business landscape.

The course content is structured into two main categories. The first category [topics 1-4] introduces the student to the fundamentals of digital transformation. The second category [topics 5-8] takes an operational perspective and unpacks the nuances of implementing and dealing with digital transformation in practice.

1. Digital "x" - What is the fuss about digital? (Digital business design) 
2. Going digital - Reconceptualizing a business and shared customer insights 
3. Logics of digital organizing I (IT units and Operational Backbone)
4. Logics of digital organizing II (Digital business units and Digital Platforms)
5. Digital culture, leadership and business processes (Accountability framework) 
6. Digital platform thinking (External Developer Platform) 
7. Digital journey - From digital strategy to execution 
8. Designing your company for digital

Note: This course places specific emphasis on how organizations transform themselves to become digital (ie digitalization), which is different from organizations digitizing themselves - (digitization).