2024/2025 KAN-CSAAO1004U Creating Innovation and Customer Value
English Title | |
Creating Innovation and Customer Value |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Full Degree Master |
Duration | One Quarter |
Start time of the course | Second Quarter |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for cand.merc. and SAM
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Course coordinator | |
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Teaching methods | |
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Last updated on 27-06-2024 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||||
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Prerequisites for registering for the exam (activities during the teaching period) | ||||||||||||||||||||||||||
Number of compulsory
activities which must be approved (see section 13 of the Programme
Regulations): 1
Compulsory home
assignments
The student must get 1 out of 2 assignments/activities approved in order to attend the ordinary exam. 1. Weekly quiz: Every week a mandatory multiple-choice test is administered. The purpose of the test is to provide students with an overview of which topics they master and which not. More specifically, the multiple-choice test examines students’ capabilities with respect to (i) knowledge, (ii) comprehension, (iii) application, and (iv) problem solving for the topics covered in the course. This helps students to better prepare for the final exam. 2. Mock exam: In the course, a mandatory mock exam is administered. The purpose of the test is to provide students with (i) information about the form and function of the final examination and (ii) an overview of which topics they master and which not. This helps students to better prepare for the final exam. Students will not have extra opportunities to get the required number of compulsory activities approved prior to the ordinary exam. If a student has not received approval of the required number of compulsory activities or has been ill, the student cannot participate in the ordinary exam. If a student prior to the retake is still missing approval for the required number of compulsory activities and meets the pre-conditions set out in the program regulations, an extra assignment is possible. The extra assignment is a 10 page home assignment that will cover the required number of compulsory activities. If approved, the student will be able to attend retake. |
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Examination | ||||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||||
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Description of the teaching methods | ||||||||||||||||||||||||||
This course is delivered in a blended learning format. That is, we combine online material and lectures with in-class discussions and workshops. Blended learning (the mix of online and offline platforms) creates a powerful learning environment for students, which we intend to use to its fullest potential. The course consists of online lectures and materials, online activities (e.g. online discussion forum, and/or peer graded assignments), and on-campus group work and in-class discussion. The class is highly interactive both online and offline with a corresponding expectation that students engage in these interactions. | ||||||||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||||||||
In-class discussions about exam-related questions, peer review of test exam questions. | ||||||||||||||||||||||||||
Student workload | ||||||||||||||||||||||||||
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Expected literature | ||||||||||||||||||||||||||
Exam-Relevant) Reading List (Note: the list still can change. An updated course reading list will be provided briefly before the start of the course)
Each content-session includes some articles that are exam-relevant and will be discussed in class. Therefore reading the article before each session to be prepared for in-class discussion is mandatory!
Session 45.1: Introduction
Additional literature suggestions:
Session 45.2: Marketing-Sales-R&D Integration
Additional literature suggestions:
MODULE 2: Value Creation
Session 46.1: Value creation during the selling process
Additional literature suggestions:
Session 46.2: Value creation by customers
Additional literature suggestions:
Session 46.3: Online peer review No readings required
MODULE 3: Role of Design
Session 47.1: Design-Based Science & Design Thinking
Session 47.2: Case North consulting No readings required
MODULE 4: Data and Digitalization
Session 48.1: Innovating in Data-Rich Environments
Session 48.2: Social Media Analytics, Crowdsourcing and the Future of Data-Rich Innovation
Session 49.1: Digital technologies in the frontline
Additional literature suggestions:
Session 49.2: Exam preparation |