2024/2025 KAN-CSAAO1008U Commercial Business Project
English Title | |
Commercial Business Project |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Full Degree Master |
Duration | One Quarter |
Start time of the course | Fourth Quarter |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for cand.merc. and SAM
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Course coordinator | |
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Main academic disciplines | |
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Teaching methods | |
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Last updated on 14-05-2024 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||||
Identify, evaluate, and apply a range of
metrics/tools provided both by the StratsimMarketing simulation
itself and the textbook in order to objectify and quantify
otherwise hard-to-operationalize information/data.
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Examination | ||||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||||
Through a dynamic online simulation Stratsim Marketing game, where you compete against other companies, you will make ongoing decisions and see both the short-term and long-term impact of tactical and strategic decisions you make on revenue, profit, production, product sales, market share, etc in a company in which you serve as co-CEO. You will understand when, why, and how practitioners use different marketing and sales management tactics and principles to improve business performance. With this understanding, you will learn how to build, maintain, and manage a modern company that integrates the complex integration of multiple business functions, and thereby contribute to 'your' company's profitability and sales growth.
Content
Making decisions is a core capability for sales managers. Upon completion of this course, you will understand how to use data to substantiate your decisions and optimize sales performance.
Course progression Commercial Business Project is a capstone course in the study program as it ties together the key learning objectives that faculty expect the student to have learned during the program. |
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Description of the teaching methods | ||||||||||||||||||||||||||
Students will work in small teams that compete dynamically against other teams in a simulated auto industry throughout the course. In parallel with the strategic simulation game, students read the Stratsim Marketing Manual as well as a market-based management textbook. Students will learn a range of useful metrics they can use to collect and analyze data in order to make informed strategic and tactical decisions. Between decisions periods teams analyze and discuss data as well as prepare and implement a range of decisions across multiple domains. The class sessions cover relevant theories and methods (tools) for strategic decisions making and sales performance. Students turn in small written assignments. During some of the classes the instructor/s provide feedback on the groups' use of data to make decisions in their companies. | ||||||||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||||||||
The simulation game is inherently reflective providing students with continuous feedback through both online and offline channels. | ||||||||||||||||||||||||||
Student workload | ||||||||||||||||||||||||||
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