• Identify and describe digitalization and AI as threats and opportunities for your business
• Analyze the consequences of digitalization by applying complementary perspectives within digitalization, as discussed during the concentration
• Develop appropriate recommendations (strategies) for managing digitalization in your business in the future
• Reflect on the different opportunities and threats that digitalization may create in your business

This course focuses on the design of businesses for the digital age. Digitalization has become an imperative force shaping success and failure in business. By harnessing the power of digital technologies, companies are developing new operating models, organizational structures, and managerial roles that are digital at their core. Technologies such as AI and digital platforms serve not only as tools, but also as essential frameworks that drive value creation and redefine how business activities are organized and managed. AI, in particular, has evolved into an intelligent partner, facilitating value generation, optimizing processes, and enhancing decision-making. This collaborative dynamic between humans and AI is reshaping productivity and innovation, enabling businesses to create solutions that adapt in real-time, forecast trends, and streamline operations.

Success in the digital age requires organizations to be geared towards exploiting constantly emerging new opportunities provided by technological innovations. Beyond launching a stream of digital projects, creating a company for the digital age requires a strategic approach that maximizes opportunities while addressing new challenges, such as cybersecurity risks and data integrity issues. This approach ensures that businesses can harness digital advances while safeguarding their operations and maintaining trust.

With this as a background we structure the course according to the following four elements:

• Digital value creation
• Leveraging AI
• Digital delivery models
• Digital transformation processes