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2025/2026  BA-BSEMO2594U  Entrepreneurship in Culture and Tourism, 2nd Year Project

English Title
Entrepreneurship in Culture and Tourism, 2nd Year Project

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Service and Markets
Course coordinator
  • Maximilian Schellmann - Department of Business Humanities and Law (BHL)
Main academic disciplines
  • Entrepreneurship
  • Organisation
  • Cultural studies
Teaching methods
  • Face-to-face teaching
Last updated on 26-06-2025

Relevant links
Learning objectives
  • understand and explain key concepts of entrepreneurship.
  • identify a suitable case for your 2nd year project and draw upon relevant theories to analyze the case.
  • Develop an understanding of entrepreneurship through discussions of aesthetics, cultural and tourism policies and politics and sociological diagnoses of the present
  • Reflect on the proposed conclusion in terms of social, cultural and economic impact
Course prerequisites
no course prerequisits
Examination
Entrepreneurship in Culture and Tourism, 2nd Year Project:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 3-5
Size of written product Max. 20 pages
Assignment type Case based assignment
Release of assignment Subject chosen by students themselves, see guidelines if any
Duration
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The final exam is a 2nd year project group exam, based on a written group project and an individual oral exam. The project is based on theoretical perspectives, concepts, and methods covered in this course, as well as in related courses such as Method I:

Philosophy of Science and Qualitative Methods, or the 1st year project. 

You will work with a real-world research question related to the Entrepreneurship in Culture and Tourism, the management of culture and tourism services. The question should be derived from a case in the culture or tourism industry in or around Copenhagen, As a group, you are expected to select, refine, and define your

research question.

After submitting the written group project, each student will take an individual oral exam.

The oral exam will focus on your group project and your ability to relate it to relevant

theories and models from the course syllabus.

Your final grade will be based on a combined assessment of the group project and your individual performance in the oral exam.

Students are not allowed to use AI. 
Course content, structure and pedagogical approach

The course provides the students with the theoretical and conceptual frameworks to discuss, analyse and manage cultural entrepreneurship and tourism business. It provides competences to formulate and develop entrepreneurial processes and to apply these to empirical cases within the interrelated fields of tourism, arts and culture. The course introduces four approaches to tourism business and cultural entrepreneurship: 1) tourism businesses as potential contribution to sustainable development through social entrepreneurship, 2) cultural entrepreneurship as managerially driven endeavours to change and renew cultural institutions as tourist destinations, 3) tourism and cultural entrepreneurship as politically and economically driven endeavours to initiate and support urban and regional development and 4) cultural entrepreneurship as socially driven endeavours to advocate community identity and increase diversity in artistic and cultural expressions. The course links these approaches to globalisation with a specific focus on new social media and technologies, cultural and identity studies, and the opportunities offered by a global economy. In terms of pedagogics, the course requires the students to initiate, organise and assess tourism business and cultural projects.
Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • Classic and basic theory
  • Teacher’s own research
Research-like activities
  • Development of research questions
  • Data collection
  • Analysis
  • Discussion, critical reflection, modelling
  • Peer review including Peer-to-peer
  • Activities that contribute to new or existing research projects
  • Students conduct independent research-like activities under supervision
Description of the teaching methods
The course consists of dialogue based lectures, group based work on empirical cases, initiation organization and assessment of cultural projects and/or within the tourism industry
Feedback during the teaching period
Forms of continuous feedback are essential parts of the course: Students will be asked to work in groups on a project, which covers a cultural/touristic entrepreneurial pratice. Students are asked throughout the course to both present their work in process: This is done either via student presentations in class, peer-to-peer feedback sessions or on-site visits outside the classroom to follow up and discuss organizations, project or theory specific challenges.
Student workload
Lecture 38 hours
Exam Preperation 162 hours
Expected literature

 

tentative literature list: 

- Reckwitz, Andreas (2014) ‘Creativity as Dispositif’. In Hubert Knoblauch et al. (eds.), Culture, Communication and Creativity: Peter Lang.

- Boltanski, Luc and Eve Chiapello (2007). ‘On the Spirit of Capitalism and the Role of Critique’, in The New Spirit of Capitalism. London: Verso, 3-53.

- Steyeart, C. & Michels, C. (2018). Atmosphere. In: The Creativity Complex. [T.Beyes & J. Metelmann [Eds.]. Bielefeled: Transcript

- Steyaert, Chris and Christoph Michels (2018) Creative Cities. In Timon Beyes and Jörg Metelmann (eds.), The Creativity Complex: A Companion to Contemporary Culture. Bielefeld: transcript, pp. 177-183.

- Beyes, Timon (2015) ‘Summoning art to save the city’. Ephemera: Theory & Politics in Organization, 15(1): 207-220.

- McRobbie, Angela (2002) ‘Clubs to Companies: Notes on the decline of political culture in speeded up creative worlds’. Cultural Studies 16(4): 516-531.

- Erdem, E. (2014) Reading Foucault with Gibson-Graham: The Political Economy of “other Spaces” in Berlin.

- Ullrich, W. (2018) Museum. In: “The Creativity Dispositive” [Eds.: T. Beyes & J. Metelmann]. Transcript.

- Parry, R. (2013). The End of the Beginning. Normativity in the Postdigital Museum. In: Museum Worlds: Advances in Research 1 (2013): 24–39

Holt, R. & Hjorth, D. (2016). It´s entrepreneurship, not enterprise: Ai Weiwei as entrepreneur. Journal of Buisness Venturing Insights (5): 50-54

- Deresiewicz, William (2015) The Death of the Artist—and the Birth of the Creative Entrepreneur. The Atlantic, Jan/Feb 2015.

- Orlikowski, W. J. (2010). The Sociomateriality of Organisational Life: Considering Technology in Management Research.

- Groys, B. (2018). Curating in the Post-Internet Age. In: e-flux Journal #94

- Nieborg, D. B., & Poell, T. (2018). The platformization of cultural production: Theorizing the contingent cultural commodity. New Media & Society, 20(11), 4275-4292.
Last updated on 26-06-2025