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2025/2026  BA-BSSIO1008U  Organizational Behavior: Service and Innovation

English Title
Organizational Behavior: Service and Innovation

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Service and Markets
Programme Bachelor of Science in Business Administration and Service Management
Course coordinator
  • Miriam Feuls - Department of Organization (IOA)
Main academic disciplines
  • Organisation
  • Organisational behaviour
Teaching methods
  • Blended learning
Last updated on 26-06-2025

Relevant links
Learning objectives
After taking this course, the students should be able to:
  • Demonstrate an understanding of concepts, theories, models and perspectives presented in the course.
  • Demonstrate an ability to analyze and explain complex organizational situations and practices, using concepts, theories, models and perspectives discussed in the course.
  • Formulate effective solutions to organizational problems or situations, using the concepts, theories, models and perspectives addressed in the course.
  • Deliver well‐structured and compelling written and oral presentations on organizational associated issues, tailored to the needs of a specific audience.
Course prerequisites
English language skills equal to B2 level (CEFR) and math skills equal to Danish level B are recommended.
Examination
Organizational Behavior: Service and innovation:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Individual exam
Size of written product Max. 3 pages
Assignment type Written assignment
Release of assignment The Assignment is released in Digital Exam (DE) at exam start
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

Students will have 48 hours to do the written product. The use of Generative AI (GenAI) tools or apps is not allowed for this exam.
Course content, structure and pedagogical approach

This course will provide students with a fundamental understanding of the characteristics and behavior of groups and organizations. Students will be acquainted with contemporary perspectives on how organizations act and how organizations impact the actions of organizational members and vice versa. Modern, symbolic, and postmodern perspectives on organizations are presented, and it is expected that by the end of the course, students will not only be familiar with the differences between these perspectives but also will be able to see the strengths and weaknesses of the various perspectives.
 
The course will offer specific emphasis on organizational issues in the context of service and innovation. It will examine group dynamics and processes, culture, leadership, power, and organizational structure, as well as how the organizational context and environment influences on the organization. Throughout the course students will explore relations between individuals (employees, managers, leaders), formal and informal groups, organizations, industries and the wider organizational context.
 
A range of teaching methods and course materials will help us introduce important approaches, concepts, and frameworks, and apply those to different types of organizations operating in diverse sectors and geographies. The course will also highlight particularities of organizational behavior in the specific case of service and innovation, through a range of examples from around the world.
 
The course will allow students (1) to develop an ability to analyze, comprehend, and explain important aspects and determinants of behavior in organizations, and 2) to apply theories and approaches from the course in a practical way to competently and strategically address problems, envision and achieve organizational change, and learn what it takes to be more effective and engaging leaders and managers, especially in the context of service and innovation.

 

Academic progression:

This course runs in the 3rd semester of the program, and complements with an organizational perspective the previous management courses from the 1rst and 2nd semesters. Acknowledging that management is a process that takes place within and across organizations, this course on organizational behavior brings forward important aspects about behavioral dynamics of groups and of organizations, complementing the focus of management courses on decision-making processes and efficiency.

This course complements as well the other courses in the 3rd semester on control and accounting systems, on financial accounting, and on strategy in service perspective. An effective control, accounting and financial systems require organizations that are able to deliver, and for that it is fundamental to understand organizational behavior issues associated to the relations between the individuals and groups that form the organization, and its external context. Likewise, delivering the value creation and competitive market performance suggested in the strategy course of the 3rd semester requires also an organization that is able to function in that direction. The behavior of individuals and groups within the organization is fundamental to achieve the strategic goals set up for the firm.
Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • Classic and basic theory
Research-like activities
  • Analysis
Description of the teaching methods
Lectures, case discussions, presentations, exercises, quizzes, and teamwork.
There will be 2-3 weekly meetings of the class. The lectures will primarily cover the assigned readings and focus on the main theoretical concepts and perspectives in the readings. The teaching will also include some real-world applications and show how concepts and perspectives are related to practice. Each lecture will focus on a relevant theme related to the challenges leaders face in contemporary organizing, such as diversity and inclusion, sustainability, inequality, and digitalization. Two lecture hours will be in person on campus, 1 ½ additional lecture hours will be virtual and available on Canvas, and 1 lecture hour will be online live. The workshops will take place in smaller groups according to the specialization (tourism & hospitality, service innovation, arts & culture). They will be devoted to questions, discussions, case exercises, and student presentations. Cases will provide the ‘application’ aspects of this course. To a great extent, students will work in groups, and the assigned group activities will require their full participation. The workshops are intended to give students the opportunity to apply what they are learning to real-world problems. An additional workshop will feature a peer-review exercise to prepare students for the final exam.
Feedback during the teaching period
The students will receive feedback throughout the course in various ways. Firstly, they will receive feedback during lectures through interaction with the teacher if any questions arise. Secondly, they will obtain feedback through online multiple-choice tests that they can conduct regularly to assess their own knowledge. Additionally, during online live sessions, students can ask further questions and receive feedback on their online assignments. Thirdly, students will receive feedback during exercise classes, where questions related to the lecture content can be discussed. Furthermore, students will receive feedback on their work involving cases and presentations during the exercises. Lastly, the students will receive feedback from peers on a sample essay during a workshop session to help them prepare for the essay component of the exam.
Student workload
Regular class sessions 38 hours
Readings of about 450 pages of literature 110 hours
Other preparation prior to class 20 hours
Preparation for and paerticipation in exam 30 hours
Expected literature

Literature

One book has been ordered for this course, in addition to a few articles and a course compendium, which will be announced on Canvas.

 

Book

Hatch, M. J. 2018.  Organization Theory. Modern, Symbolic, and Postmodern Perspectives. Oxford, UK: Oxford University Press.
Last updated on 26-06-2025