|
|
| Language |
English |
| Course ECTS |
5 ECTS |
| Type |
Mandatory |
| Level |
Graduate Diploma |
| Duration |
One Semester |
| Start time of the course |
Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for Graduate Diploma in Business Administration
(part 2)
|
| Programme |
Graduate Diploma in Business Administration (Part
2) |
| Course
coordinator |
- Andreas Wieland - Department of Operations Management (OM)
- SI
Martin Jes Iversen - Department of Strategy and Innovation
(SI)
|
| - Study
administration for HD MAR: HD2MARITIME@cbs.dk |
| Main academic
disciplines |
- Innovation
- Strategy
- Supply chain management and logistics
|
| Teaching
methods |
|
|
|
Last updated on
20-11-2025
|
| Learning objectives |
Upon successful completion of the course,
students will have:
- Advanced knowledge of the theoretical foundations of
digitalization regarded from an economic perspective
- Advanced knowledge of the business model consequences of
digitalization within three maritime segments: dry bulk, product
tanker and container shipping.
- Advanced knowledge of maritime digitalization based on four
integration dimensions: 1) Technological Integration (Sea-Shore) 2)
Institutional Integration (Public-Private) 3) Commercial
Integration (Company-Customer) 4) Organizational Integration
(Past-Present)
- Have the skills to analyze case studies to assess the
challenges and opportunities of digitalization with in the maritime
sector
- Have the skills to assess the varying degree of feasibility of
forceful integration within the four dimensions and the three
segments
- Have the skills to critically evaluate the business models
consequences of digitalization within the maritime sector
- The competences to formulate resilient business models and
strategies for maritime digitalization
- The competences to design a strategic company roadmap for
digitalization including aspects of optimization and aspects of
innovation
|
| Examination |
|
Maritime
Digitalization:
|
| Exam
ECTS |
5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance, see also the rules about
examination forms in the programme regulations. |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Synopsis |
| Release of assignment |
An assigned subject is released in
class |
| Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Spring and Spring, For information relating to
the exam, please go to:
https://eksamen.cbs.dk/
Exam dates:
Hand-in case: 09.03.2026.
Oral exam: 19.03.2026 (20.03.2026) |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
For information relating to the
exam, please go to:
https://eksamen.cbs.dk/
Exam dates:
Hand-in case 10.04.2026
Oral exam: 21.04.2026
The re-take exam paper shall be based on the same project as the
ordinary exam:
-If a student fails the exam (either individual or in a group),
they will receive feedback from the supervisor before submitting a
revised project for the re-take exam.
The student has the option of either improving the existing one or
writing a new project, if feasible.
In the event of withdrawal or failure to attend the ordinary exam,
students will automatically be registered for the retake
exam. |
Description of the exam
procedure
The oral exam is based on an individual synopsis of min. 5
pages and max
10 pages.
|
|
| Course content, structure and pedagogical
approach |
|
The fundamental idea of the course is that digitalization
function as an integrator of the maritime eco-system
including customers, competitors, authorities and sea/shore
based employees. We focus on the future role digitalization as a
critical component in the present and future of a sustainable
maritime sector, not only in a technological manner but also as a
strategic, cultural and political enabler of change. To analyse the
fundamental questions, the course is divided into
four parts:
- In the first part, the students will get an introduction to the
academic concept of business models and strategy. We discuss the
differences between a more narrow business model (a customer
base value proposition) and the broader context of
strategy (missions and visions) including the need for
economic resilience. We then take a deeper look into the relation
between resilient shipping and the theories of corporate
strategies and business models.
- In the second part we investigate the relation between
resilient business models and maritime digitalization. In this
part of the course we discuss how maritime digitalization have been
defined and discussed in the relevant academic literature and in
the analysis we bridge these discussions with the insights part one
concerning resilient shipping.
- In the third part we analyse the relation between
resilient maritime business models and the dynamics of
digitalization: 1) Institutional integration
(public-private), 2) Technological integration (sea-shore), 3)
Commercial integration (company-customer), 4) Organizational
integration (past-present).
- The fourth part concerns the empirical cases of four maritime
digital start-ups which have responded to the four dimensions in
digital integration on the maritime sector. We invite the start-ups
to the class room and disc uss the business models and the possible
relation between these start-ups and the development of
resilient business models. The students have been analysing
these companies, and there will be a guest lecture from each
company: the student groups are "hosts" for these guest
lectures responsible for questions, critique and
moderation.
|
| Research-based teaching |
|
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
- Classic and basic theory
- Teacher’s own research
- Methodology
Research-like activities
- Development of research questions
- Analysis
- Discussion, critical reflection, modelling
- Activities that contribute to new or existing research
projects
|
| Description of the teaching methods |
The teaching format is a combination of online
live/pre-recording
Online teaching will be recorded. The pedagogical methods will be
based on innovative formats consisting of two fundamental princips:
Firstly, we only teach up to 25 minutes, and then we will continue
with quiz or another type of gamification, which will activate the
students. A typical 3x45 minutes session will be changed to 4x25
minutes with three quizzes (multiple choice). We will also aim to
develop an AI-generated chatbot for answering questions. The
purpose is that we will open up the course for distance learning
across time zones. |
| Feedback during the teaching period |
| The students will have access to feedback from
the teacher during five dedicated feed-back moduls. We will round
off the course with a 1:1 session with 20 minutes for each student.
In this session we will provide feedback for the student based on
the assignment. |
| Student workload |
| Lectures |
30 hours |
| Exam |
38 hours |
| Preparation |
70 hours |
|
| Further Information |
|
The course consists of a total of 24 lessons (5 ECTS).
For information relating to the course please go
to: canvas.cbs.dk
The course will be offered in Spring
2026;
Live/online: Wednesday in week 2 (17.10-19.45)
Pre-recorded: Wednesday in weeks
3-7 (17.10-19.45)
1:1 session: Wednesday in week 8 (09.50-16.05)
Materials are not available yet.
Course Coordinator: Martin Jes Iversen, mji.si@cbs.dk - Institut
for Strategi og Innovation (SI)
The teachers of this course will be: Martin Jes Iversen,
mji.si@cbs.dk
Programme Administrator: Gitte
Østergaard Goe.om@cbs.dk
|
| Expected literature |
|
Iversen, M.J. & Solak-Fiskin (2025): "The Great
Integration - Shipping Strategy in the Digital Age, Forthcoming,
CBS.
Variuos relevant articles.
|
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