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2025/2026  KAN-CMIAV1001U  Creative Industries, Innovation and Strategy

English Title
Creative Industries, Innovation and Strategy

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 150
Study board
Study Board of Markets & Innovation
Course coordinator
  • Mark Lorenzen - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Innovation
  • Experience economy
  • Organisation
Teaching methods
  • Blended learning
Last updated on 17-02-2025

Relevant links
Learning objectives
  • Demonstrate an understanding of the role of creativity for value creation and competitiveness
  • Identify and analyze the nature of competition in creative industries, including the nature of demand in B2B and B2C industries, customization and experimentation
  • Identify and analyze experience-based differentiation and innovation processes special to creative business processes, including quality/variety and exploitation/exploration
  • Identify and analyze organizational issues special to creative business processes, including project organization, inhouse vs. market problems, networks, clustering and different firm types in the creative industries
  • Apply critical strategy analysis related to creative business processes to real-life business cases
Examination
Creative Industries, Innovation and Strategy:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Case based assignment
Release of assignment The Assignment is released in Digital Exam (DE) at exam start
Duration 2 weeks to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
*if the student fails the ordinary exam the course coordinator chooses whether the student will have to hand in a revised product for the re- take or a new project.
Course content, structure and pedagogical approach

The course lays the foundation for applying deep business knowledge in the context of creative business processes. With a special focus on experience-based industries, students are introduced to issues associated with the complex and ambiguous activities found in creative industries and provided with an overview of their industry structures and organizational forms.

The course develops students’ analytical skills and transformative capabilities through an explicit focus on innovation and entrepreneurship, applying business knowledge to real-life strategic analysis, problem-solving and new business venturing. Through a cross-disciplinary curriculum, combining strategy, innovation management, and organization studies, the course invites students to take a critical and analytical approach to the context of creative business processes.
Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • Classic and basic theory
  • New theory
  • Teacher’s own research
Research-like activities
  • Data collection
  • Analysis
Description of the teaching methods
The course consists of 11 classes. Teaching methods are diverse, combining lectures, cases, group work, student presentations and strategy workshops. Teaching is partly digitized, blending classroom teaching with pre-recorded videos and online exercises, group work and quizzes.
The course collaborates with the local Danish business community, bringing creative firms and entrepreneurs into the classroom to engage directly with student groups in three workshops.
Feedback during the teaching period
• Group presentations and class-based discussions with online feedback to students’ strategic analyses.
• Online quizzes, including a “Terms and Concepts” quiz at the end of the course.
Student workload
Lectures 30 hours
Preparation for class 97 hours
Workshops 18 hours
Exam and preparation 61 hours
Expected literature
  • The Oxford Handbook of Creative Industries, 2015.
  • Creativity and Innovation in the Cultural Economy, Routledge, 2009.
  • The New Oxford Handbook of Economic Geography, 2018.
  • Hidden innovation in the creative industries, NESTA, 2008.
  • Cultural times, International Confederation of Societies of Authors and Composers, 2015.
  • Research articles from Academy of Management Journal,Journal of Management Studies, Long Range Planning, American Journal of Sociology,Industrial and Corporate Change, California Management Review, Regional Studies,Creativity and Innovation Management, European Management Review, International Journal of Project Management, Technovation, Business, Management and Education, Strategy & Leadership, Competition & Change, and Journal of Humanities and Applied Social Sciences.
Last updated on 17-02-2025