2024/2025
AO-ASTHO1011U Analysing Tourism Value Chains and
Business Models
| English Title |
| Analysing Tourism Value Chains and
Business Models |
|
|
| Language |
English |
| Course ECTS |
5 ECTS |
| Type |
Mandatory |
| Level |
Master |
| Duration |
One Quarter |
| Start time of the course |
First Quarter |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
AO Study Board for cand.soc.
|
| Course
coordinator |
- Szilvia Gyimothy Mørup-Petersen - Department of Marketing
(Marketing)
|
| Main academic
disciplines |
- Marketing
- Experience economy
|
| Teaching
methods |
|
|
|
Last updated on
20-06-2024
|
| Learning objectives |
This course aims to consolidate student’s
understanding of tourism value chains as well as the students’
ability to investigate them based on concrete empirical examples.
Specific focus is given to analyzing sustainable business concepts
incorporating and balancing the three pillars of sustainability
(economic, sociocultural, and environmental). The specific learning
objectives of the course are:
- Describe and discuss the business logic and assumptions that
govern contemporary tourism systems and value chains from the
cross-cutting perspectives of supply chain/operations management
and development studies. t.
- Identify and analyse the relationship between relevant models,
concepts and theories from the curriculum.
- Analyse and explain global value chains related to tourism and
hospitality operations.
- Analyse and critically evaluate the special conditions for
growth in the tourism industry from a sustainability
perspective
- Analyse and explain the pros and cons of working in local
networks of actors - authorities, organisations and companies and
align business strategies with the principles of sustainable and
collaborative management.
- Describe and evaluate different organisational solutions to
value creation, value capture and leakages from a particular
sustainability perspective
- Apply analytical models and concepts, singly or combined to fit
a concrete case situation under study and critically assess the
value and relevance of models, concepts and theories presented
throughout the course in relation to their practical application in
a relevant case.
|
| Examination |
|
Analysing
Tourism Value Chains and Business Models:
|
| Exam
ECTS |
5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Release of assignment |
The Assignment is released in Digital Exam (DE)
at exam start |
| Duration |
48 hours to prepare |
| Grading scale |
7-point grading scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Autumn and Autumn |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
|
Description of the exam
procedure
The exam is an individual, home written assignment (written
product; take-home exam) with a maximum of 10 pages. The student
will receive a specific case and detailed questions regarding the
case. In 48 hours the students should analyse the case and apply
knowledge gained through the course to answer these questions as
written in the learning
objectives.
|
|
| Course content, structure and pedagogical
approach |
|
This course will provide an advanced level understanding of
value chains in global tourism, shedding light on both operations
management and development perspectives. Based on
cross-disciplinary and research-based insights, students will be
developing their analytical skills to assess tourism and
hospitality operations from a multi-level perspective and to
discuss variegated sustainability implications on markets, host
societies and destinations. Students will learn about macro-scale
conditions (digitalization and the fourth industrial revolution)
and global policy frameworks (SDGs), which shape and transform
resource flows and value creation in the tourism sector. By
providing students with a comprehensive set of analytical tools to
gather, systematize and assess data on value chains, the course
will prepare them to collaborate with public and private actors to
alleviate skewed competition and unsustainable practices and to
ensure a fairer distribution of benefits from tourism gains.
|
| Description of the teaching methods |
| Through providing an overview of relevant
literature about content and methods, as well as some hands-on
insights from research practice the course is designed to be highly
interactive. The course builds upon the principles of active
learning: students are expected to comment on readings and do group
exercises discussing cases and two workshops on sharing economy
operations. The introductory session informs about the aims and
structure of the course, the compulsory and recommended readings as
well as the workshop exercises and the study trip. The final module
entails an in-class feedback session and briefing about the
exam. |
| Feedback during the teaching period |
| Students will receive feedback in various forms
during the course: For instance, through discussions in class,
obligatory group assignments with oral feedback, and written
feedback after the exam. |
| Student workload |
| Attending class |
22 hours |
| Preparation |
67,5 hours |
| Exam |
48 hours |
| In total |
137,5 hours |
|
| Expected literature |
|
10-12 academic research articles, industrial and NGO reports
(UNWTO)
|
Last updated on
20-06-2024
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