2024/2025 KAN-CPOLO1908U Analysis of Industry and Competition
English Title | |
Analysis of Industry and Competition |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Full Degree Master |
Duration | One Semester |
Start time of the course | Autumn |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for BSc/MSc i International Business and Politics,
MSc
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Course coordinator | |
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Teaching methods | |
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Last updated on 25-06-2024 |
Relevant links |
Learning objectives | ||||||||||||||||||||||
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Course prerequisites | ||||||||||||||||||||||
Completed course in intermediate microeconomics or managerial economics | ||||||||||||||||||||||
Examination | ||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||
This course is concerned with the analysis of markets and the assessment of competition in the market place. It is broadly a course in competitive strategy that uses economics as a guiding framework for strategic decision-making. It shows how the methods and results of microeconomics and, in particular, game theory can be applied to business strategy and industry analysis. The insights gained in this course will help you to forecast and understand the actions of your rivals, suppliers, and customers and to formulate a good strategic response.
There are six main topics: Competitive Markets, Industry Analysis, Strategic Positioning, Dynamic Competition, Market Entry, and Competitive Advantage. The teaching is a mix of lectures to develop some of the concepts, and real world cases to apply the learnings.
This course is a natural continuation of previous courses in microeconomics. The methods developed in this course are useful to reach a deeper understanding of the forces that shape markets and are particularly useful for students who intend to specialise in management, strategy, or finance.
In relatino to Nordic Nine This course is concerned with the formal analysis of markets and the assessment of the competitive situation of an individual firm in the marketplace. In the course we operationalize microeconomic theory (NN8) to evaluate and predict market outcomes which is useful for an informed discussion of the principles for decision making in any organization |
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Description of the teaching methods | ||||||||||||||||||||||
For each topic there is a lecture covering the basic theory and concepts used. For each topic there will be real world cases of different markets to allow you to apply the theory. It is imperative that you have read the cases before class and tried to answer the assignment questions. You should be prepared to clearly state your answers to the assignment questions and defend your positions. | ||||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||||
Debriefing in-class of voluntary assignments.
Discussion in-class of particular issues with voluntary
assignments.
In-class exercises solved in small groups, where students present and discuss their conclusions. Voluntary exercises relating to each lecture that are solved individually or in groups, which are debriefed and discussed in the following lecture. Presentations and discussion of arguments relating to assigned case questions. |
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Student workload | ||||||||||||||||||||||
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Expected literature | ||||||||||||||||||||||
D.Besanko, D.Dranove, S.Schafer, M.Shanley: Economics of Strategy, John Wiley & Sons. (Most recent edition) |