• identify sources for creative ideas and to use company internal and external sources for creative ideas,
• apply screening processes for new ideas and different search methods for ideas select and evaluate creative ideas
• develop, understand and reflect upon the different parts of a business proposal including express in writing the characteristics of the person/team, product/service, the market as well as the financial planning for the business model/case
• reflect on (literature about) idea generation and sources of innovation, product innovation and evaluation, entrepreneurship and business planning
• apply the knowledge provided in a specific case and to work together with a company on identifying and evaluating creative ideas

The aim of the course to supply students with the central skills and tools needed to deal with the very early stages of a new product or service: the generation and managing of creative ideas. Students will be guided through three main stages in the “fuzzy” front end of that process, the identification of ideas, the screening and evaluation of valuable ideas and finally the development of a business proposal. The overall goal of the course is to enable a better understanding of the process from a new idea to a ready product in the creative industries, with a focus on the early stages.

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