2013/2014
BA-HAS_FTH Service Management Foundations: Tourism and
hospitality
English Title |
Service Management Foundations:
Tourism and hospitality |
|
Language |
English |
Exam ECTS |
7.5 ECTS |
Type |
Mandatory |
Level |
Bachelor |
Duration |
One Quarter |
Course period |
First Quarter, Autumn |
Time Table |
Please see course schedule at e-Campus |
Study board |
Study Board for BSc in Service
Management
|
Course
coordinator |
- Ana Maria Munar - Department of International Economics and
Management (INT)
|
Main academic
disciplines |
- Experience economy and service management
- Methodology
|
Last updated on
08-08-2013
|
Learning objectives |
- Explain and apply descriptive research methods and statistical
measurements, and select data sources
- Explain and apply the concepts and theories on the service
sectors presented through the course
- Formulate problem statements and methodological proposals
selecting the appropriate descriptive methods for specific research
problems
- Provide an adequate structure and design for a research
project
- Demonstrate a basic use of information technologies to design
and present statistical data in the form of tables and other
graphical representations
- Discuss and analyse the structure and development of specific
service sectors presented in the course
- Explain and discuss reports and documents about services using
the knowledge on descriptive methods and the concepts and theories
presented in the course
|
Examination |
Written
exam:
|
Examination form |
Written sit-in exam |
Individual or group exam |
Individual |
Assignment type |
Written assignment |
Duration |
4 hours |
Grading scale |
7-step scale |
Examiner(s) |
Internal examiner and second internal
examiner |
Exam period |
Autumn Term |
Aids allowed to bring to the exam |
Limited aids, see the list below and the exam
plan/guidelines for further information:
- Allowed calculators
- Allowed dictionaries
- Books and compendia brought by the examinee
- Notes brought by the examinee
|
Make-up exam/re-exam |
Same examination form as the ordinary exam
If the number of registered candidates for the make-up
examination/re-take examination warrants that it may most
appropriately be held as an oral examination, the programme office
will inform the students that the make-up examination/re-take
examination will be held as an oral examination
instead.
|
|
Course content and
structure |
This course provides students with the methodological tools and
conceptual frameworks to analyze and manage descriptive statistical
data and information on the economic development of services with
special focus on one of the following fields: (1) tourism and
hospitality, (2) culture and arts, and (3) service innovation. It
provides competences to formulate and develop project proposals
based on descriptive research methods, awareness of the research
process and knowledge management applied to services.
The course is divided in two main sections. The first one
introduces theories and tools related to problem solving, problem
formulation and project structure and it explains the fundamentals
of descriptive statistics and data management. This includes the
management of statistical data and the design and analysis of
tables and graphical representations. Also, this section introduces
the use of information technologies for descriptive statistics.
The second section presents the different foundations of one
of the following fields: (1) tourism and hospitality, (2)
arts and culture, and (3) service innovation. The course provides a
succinct yet comprehensive introduction to each specialization and
area of study, and gives a general overview of the industries and
their development. Finally, the course discusses the reasons of why
to measure services and critically examines the different
statistical data sources which can be used for descriptive research
methods.
|
Teaching methods |
The course includes lectures and
interactive exercises in class, an optional home assignment and a
workshop on information technologies and descriptive
statistics. |
Student workload |
Lectures |
30 hours |
Workshop |
4 hours |
Preparation for class and exam |
156 hours |
Home assignment |
10 hours |
Examination |
4 hours |
|
Further Information |
Tourism and Hospitality
|
Expected literature |
Veal, A.J. (2006).Research
Methods for Leisure and Tourism. A Practical
guide. Harlow: Pearson Prentice Hall.
Alan Agresti, A. & Franklin, C.
(2012) ‘Statistics. The Art and Science of learning from
Data’, Pearson Prentice Hall.
Inkson, C. & Minnaert, L. (2012). Tourism Management: An
Introduction. London: Sage |
Last updated on
08-08-2013