2013/2014 BA-HA_HU2G Crisis Communication and Social Media - A Simulation Game Learning Experience
English Title | |
Crisis Communication and Social Media - A Simulation Game Learning Experience |
Course information |
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Language | English |
Exam ECTS | 7.5 ECTS |
Type | Elective |
Level | Bachelor |
Duration | Summer |
Course period | Please check www.cbs.dk/summer for the course schedule. |
Time Table | Please see course schedule at e-Campus |
Study board |
Study Board for BSc in Economics and Business
Administration
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Course coordinator | |
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Main academic disciplines | |
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Last updated on 10-06-2013 |
Learning objectives | |||||||||||||||||||||
At the end of the course the student
should be able to:
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Course prerequisites | |||||||||||||||||||||
Students with a communication,
management and business strategy (VBM and CSR) background will be
more easily 'tuned in' to this crisis communication course.
Social Media / social networks familiarity and engagement will be also required. |
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Prerequisites for registering for the exam | |||||||||||||||||||||
Compulsory assignments
(assessed approved/not approved)
Mandatory Mid-term Assignment: Breaking news session! Media Training on Camera and Social Media Engagement training. How are you preparing and how do you 'manage' corporate/organizational reputation on the eve of 'bad' breaking news affecting your company or institution? You are a. The CEO, b. the spokesperson for your company and you have the challenge to make your first statements on camera for international media after an incident that might evolve into a major crisis. On social media the news goes viral and the situation seems out of control.We follow some 'guidelines' and we reflect on them at the end of the session. Smartphones, tablets and laptops are required in this session. Crisis Simulation Game one week exercise offline and online (social networks) - requires writing and uploading content on blog(s) and main social media platforms. This is part of an on-going process during the course and a prerequisite to take the final exam (but not part of the final exam) We have at this point of the course, active accounts on Facebook, Twitter, LinkedIn, Quora and Tumblr. We take every opportunity during our course to produce interesting content and share our work with peers, diverse communities, publics and friends. |
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Examination | |||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||
We are living in a crisis-driven
world. Governments, international organizations and institutions,
corporate leaders, social sector organizations, cities, communities
and states, even families and individuals, are experiencing the
turmoil and the turbulences of a life 'out of control'.
Environmental, financial, food or humanistic crises, accidents and
corporate governance failures, frauds and political crisis are
signalling the new 'normality'. We need to find our way
'out of crisis' while, at the same time, we are
required to envision a future that also takes into consideration
our need to 'break the rules' (so as to provoke crisis),
either as 'creative disruptors' or as 'free riders'
violating the social bonds of 'trust'. The most common
approach to crisis communication and crisis management is to be
perceived as a 'special situation' where reputational and
financial issues are mostly at risk. The Crisis Communication and
Crisis Management field has been developed as a discipline to keep
open a critical discussion in the field and as a prolific
consultancy business on the premise that 'crisis' can be
'contained' and 'controlled' as long as we
implement sound methodologies and expertise.
In this experiential course, we take different theoretical, managerial as well as social media- empowered disruptive routes to explore what a crisis is and how we as citizens and professionals and organizational or community leaders can prepare our way out of a crisis and into a more sustainable and liveable future. We discuss and take a hands-on approach on crisis communication. A simulation crisis communication game will give us the opportunity to develop new abilities and mindsets to deal with how to resolve a crisis situation, following a sound and internationally acclaimed methodology. We will set the stage to act upon an almost “real scenario” and in real time, offline and in social media. We aim to co-create a rich learning experience that we will share within the CBS community and the wider society through an open event, media and social networks. Course themes:
The course’s development of personal competences:
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Teaching methods | |||||||||||||||||||||
A Simulation-based and experiential
learning seminar
• Case study discussions on ecological, social, business, food, humanistic, media, political and financial crisis • Lectures and formal team presentations • Project work on crisis communication in social networks: building engagement, dialogue and value(s) based communication out of crisis via Twitter, Facebook, tumblr blog posts, LinkedIn, quora (initiating Q&As) slideshare presentations, mobile apps, serious games, Flickr/instagram, digital exhibitions, podcasts and vodcasts • Media training on camera • Crisis Communication Simulation Exercise based on a scenario, which will evolve over one week, will provide the opportunity to participating students to play roles, in both offline and online social networks, as state, business, communication and other relevant stakeholders. • Web 2.0 tools, mobile apps • Serious Games • Students as educational curators: they take a leading role in researching, curating content and set their learning challenges Preliminary Assignment: Instructors provide readings to be read before the start of classes in order to 'jump-start' the learning process. Warm up: Bring your own account of a real Crisis Case study and challenge us all! Emergent or evolving crisis at local or international level are rampant. Here is your first challenge – an introduction to a real crisis situation – The case of the Boston Marathon Bombings Crisis on April 15, 2013. Description: During the Boston Marathon on April 15, 2013 two bombs exploded near the finish line. Task: Prepare 5-7 slides on the evolution of the events and media response / reaction to the Boston Marathon Bombings Crisis on a local (Boston/US) and an international level. Prepare your presentation and get ready to present it in the first class of the course in 5 minutes. |
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Expected literature | |||||||||||||||||||||
Anthonissen, P. (ed.) 2008 Crisis Communication: Practical PR
Strategies for Reputation Management and Company Survival, Kogan
Page. (200 pages)
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Last updated on
10-06-2013