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2013/2014 BA-HA_HU8Q IT-based entrepreneurship: Understanding the dynamics of mobile business models
| English Title | |
| IT-based entrepreneurship: Understanding the dynamics of mobile business models |
Course information |
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| Language | English |
| Exam ECTS | 7.5 ECTS |
| Type | Elective |
| Level | Bachelor |
| Duration | Summer |
| Course period | Summer
Please check www.cbs.dk/summer for the course schedule. |
| Time Table | Please see course schedule at e-Campus |
| Study board |
Study Board for BSc in Economics and Business
Administration
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| Course coordinator | |
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| Last updated on 16-05-2013 | |
| Learning objectives | |||||||||||||||||||||||||||||||||||||||||||||
At the end of the course the student
should be able to:
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| Course prerequisites | |||||||||||||||||||||||||||||||||||||||||||||
| Participants in this course must have a reasonable command of spoken and written English, a limited understanding of information technology and telecommunications, and a basic knowledge of foundation business fundamentals such as accounting, marketing, and finance; it is recommended, but not compulsory, that they also have an interest in information technology-based enterprises. | |||||||||||||||||||||||||||||||||||||||||||||
| Prerequisites for registering for the exam | |||||||||||||||||||||||||||||||||||||||||||||
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Requirements about active
class participation (assessed approved/not approved)
Mandatory Mid-term Assignment: The mandatory mid-term assignment will be a venture-capital case competition, with team presentations judged by industry executives with an interest in employing students on graduation. |
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| Examination | |||||||||||||||||||||||||||||||||||||||||||||
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| Course content and structure | |||||||||||||||||||||||||||||||||||||||||||||
| While information technology is now
all around us, few understand the strategic relationship among
emerging technologies, entrepreneurial business models, and
stakeholder interests. This course's learning objectives focus
on participant development of (1) an understanding of the role of
information technology in shaping the value proposition and
business model; (2) the importance of the relevant contextual
issues, such as national, industry, and organizational culture; (3)
their ability to analyze stakeholder expectations, competencies,
and limitations; and (4) to appreciate the relationships among
growth rate, resource requirements, and risk in an entrepreneurial
setting.
The course's development of personal competences: Participants will develop skills not only in the analysis of complex problems in contexts well beyond their personal knowledge, but an ability to understand the points of view of the stakeholders in a entrepreneurial enterprise, to work with others to pool collective knowledge to develop viable solutions to issues identified by the firm, then to convince stakeholders to adopt these solutions. These abilities will be useful in the working world, and are increasingly highly valued by employers. |
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| Teaching methods | |||||||||||||||||||||||||||||||||||||||||||||
| The seminar format will enable
learning through case analysis, presentation, and discussion,
supplemented by lectures and cooperative in-class group activities
such as IT design exercises.
PRELIMINARY ASSIGNMENT Students are required to read a short case, then to write and submit a brief design proposal based on concepts and techniques found in the assigned paper. These submissions will be discussed in the introductory session. Short Case: Nickelodeon iOS App Case Study - http://www.f-i.com/nickelodeon/kids-choice-awards/ Terms of Reference: You work as an intern in Student Affairs for our University. Your supervisor is very impressed with the Nickelodeon app concept, and has asked you to design, at the conceptual level, a game to promote the annual Copenhagen Business School Case Competition (http://www.casecompetition.com/), and to attract students to support this event in various roles. Prior to our first class, you are to submit a brief proposal for the design of a game that draws on both the successful Nickelodeon app, and insights into user behavior from the journal article by Gilbert (see below). Stakeholders: 1) University officials; 2) Student organizers of the CBS competition; 3) Competing teams from CBS and overseas; 4) Corporate sponsors that support the event financially and by association with the event; and 5) Student volunteers that act as ambassadors to guide overseas team members, provide logistics and other supporting services during the event. Reading: Gilbert, L. et al; Beyond usability: the OoBE dynamics of mobile data services markets, Ubiquitous and Personal Computing, 2005. |
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| Expected literature | |||||||||||||||||||||||||||||||||||||||||||||
| Book: Osterwalder, A.; Pigneur,
Y.;Business Model Generation(BMG):A Handbook for Visionaries, Game
Changers, and Challengers;John Wiley & Sons, 2010;ISBN:
9780470876411
Casecompendiums will be made available for online purshase. Other materials will be distributed via LEARN.
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Last updated on
16-05-2013