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2013/2014  KAN-SE07  Leadership and Strategy in Service Management

English Title
Leadership and Strategy in Service Management

Course information
Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Time Table Please see course schedule at e-Campus
Study board
Study Board for MSc of Social Science
Course coordinator
  • Teddy Zebitz - Department of Marketing (Marketing)
Main academic disciplines
  • Economic and organizational sociology
Last updated on 17-03-2014
Learning objectives
The student must demonstrate
  • comprehensive knowledge on strategic issues in service management
  • comprehensive knowledge on cultural leadership and management
  • comprehensive knowledge and understanding of the theories of leadership and strategy presented in the course curriculum
  • comprehensive knowledge and understanding of the cases presented in the course
  • the ability to identify a relevant problem for a service firm
  • comprehensive ability to apply relevant theories and models from the course curriculum to the focus areas of the study
  • appropriate use of research methods
  • good analytical skills
Examination
Examination:
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 5 students in the group
The oral exam is individual. If written individually the project must be of max. 10 pages.
Size of written product Max. 15 pages
Assignment type Project
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period May/June
Make-up exam/re-exam
Same examination form as the ordinary exam
If a student is ill during the regular oral exam, he/she will be able to re-use the mini-project at the make-up exam. If a student is ill during the writing of the mini-project and did not contribute to the mini-project, the make-up exam can be written individually or in groups (provided that other students are taking the make-up/re-exam). If the student did not pass the regular exam, he/she must make a new revised mini-project (confer advice from the examiner) and hand it in on a new deadline specified by the secretariat.
Course content and structure

The core elements of the course are concentrated on theory and practice of leadership and on strategic management with focus on cross cultural management due to the globalization. The course includes models and current thinking on leadership in relation to values and culture as well as leadership and strategy. Furthermore, the course deals with the relation between management and culture, the roles of a global manager and the global management challenges.

The course aims to give students the central skills to understand leadership theories and tools and analyse strategic processes and execution in services. The course provides students with the skills to apply strategy analysis to real business cases. It gives students the knowledge to identify leadership challenges and describe strategic solutions related to risk and innovation management. The understanding of the relationship between theory and practice will be achieved by applying the knowledge provided through a web based business simulation based on a service corporation. This course through its learning activities and assessment enhances the generic competences of problem solving, cross-cultural team work, ability to write and present academic reports, ability to coordinate the activities of a project and apply theory to practice.

 
 
Teaching methods
Lectures, case analysis, web-based simulation game HotelSIM.
Expected literature

Please note that the litterature is guiding

Enz, Cathy: Hospitality Strategic Management, Concepts and Cases, 2nd edition. Wiley.

5-7 cases to be acquired over the net focusing on Leadership and Culture in the Hospitality Industry.
Last updated on 17-03-2014