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2017/2018  BA-BIMKO1608U  Interdisciplinary Case 2: Responsible Management (optag 2016)

English Title
Interdisciplinary Case 2: Responsible Management (optag 2016)

Kursusinformation

Sprog Dansk
Kursets ECTS 7,5 ECTS
Type Obligatorisk
Niveau Bachelor
Varighed Et semester
Starttidspunkt Forår
Tidspunkt Skemaet bliver offentliggjort på calendar.cbs.dk
Studienævn
Studienævnet for BA i Interkulturel Markedskommunikation
Kursusansvarlig
  • Erin Leitheiser - Department of Management, Society and Communication (MSC)
Primære fagområder
  • CSR og bæredygtighed/CSR and sustainability
  • Kommunikation/Communication
  • Markedsføring/Marketing
Sidst opdateret den 21-08-2017

Relevante links

Læringsmål
For at opnå karakteren 12 skal den studerende, med ingen eller få uvæsentlige mangler eller fejl, opfylde følgende læringsmål:
  • Formulate a research problem that addresses the relationship between responsible management and communication.
  • Select and employ relevant theories, concepts and models from the course, and explain their relevance to the chosen research problem.
  • Make a stringent analysis of the exam question based upon on the research problem and the chosen theories, concepts and models.
  • Demonstrate knowledge of the topics and literature from the course regarding responsible management.
  • At the oral exam: Make a convincing presentation and reflection of written product. Engage in discussion of theories, concepts and models addressed in the course and their relationship to each other.
  • Meet standard academic requirements regarding citation of sources, reference lists etc.
Prøve/delprøver
Interdisciplinary Case 2: Responsible Management:
Prøvens ECTS 7,5
Prøveform Mundtlig prøve på baggrund af skriftligt produkt

Det er en forudsætning for at deltage i den mundtlige prøve, at det skriftlige produkt er afleveret inden afholdelse af prøven; inden for fastsat frist. Karakteren gives på baggrund af en helhedsbedømmelse af det skriftlige produkt og den individuelle mundtlige præstation.
Individuel eller gruppeprøve Individuel prøve
Omfang af skriftligt produkt Max. 5 sider
The examination is based on a written assignment of approximately 5 pages, based on provided exam questions.
Opgavetype Essay
Varighed
Skriftligt produkt afleveres på en fastsat dato og tidspunkt.
20 min. pr. studerende, inkl. votering, karaktergivning og begrundelse
Bedømmelsesform 7-trins-skala
Bedømmer(e) Eksaminator og ekstern censor
Eksamensperiode Forår
Syge-/omprøve
Samme prøveform som ved ordinær prøve
Re-examination: If a student has participated in answering the assignment, but has been sick at the time of the oral examination, the re-examination will be based on a re-submission of the original assignment.

If the student has not handed in a written assignment or has not passed the oral exam, the retake exam will be a 15 page analysis based on the theories, concepts and models from the course.

The students will have 7 days to answer the assignment.
Beskrivelse af eksamensforløbet

The oral defence is based upon the written assignment, which tasks students with responding to one or more provided exam questions.  The written assignment should focus on the key theories and concepts used in the course.  

 

 

In the oral exam students will be allowed up to 2 minutes to give a brief presentation before answering a series of questions from the examiners.  Questions may pertain specifically to the written assignment, and/or other key concepts, theories or literature from the course.  Students are not allowed any aids at the exam, apart from a copy of their written assignment (no excessive notes or additional markings will be allowed).   

Kursets indhold, forløb og pædagogik

Companies increasingly need to communicate their efforts to be responsible and sustainable, both directly through communication products like CSR reports and press releases, but also indirectly through marketing choices and partnership engagements.  First, this course provides an introduction to key concepts and theories related to corporate social responsibility, sustainability, and business ethics, particularly as they relate to marketing and communications.  Second, it examines real-world cases based upon the relevant concepts and models.  Lastly, students will create and critique their own communications products based upon both theory and case learning.  Overall, the course aims to provide both an overview of the key concepts and issues related to responsible management, as well as practical insight and hands-on practice on the topic. 

 

Topics covered on the course include:

  • Introduction to corporate social responsibility
  • CSR strategy and communications  
  • Measurement and reporting of CSR
  • Stakeholder engagement
  • Partnerships, multi-stakeholder initiatives and other forms of private governance   
  • Comparative CSR, globalization and the marketplace
  • Consumers and marketing ethics

 

The structure of the course is divided into lectures and exercises, and tasks students with working in groups.  Lectures will emphasize key concepts by focusing on the major theories and frameworks for each given topic.  Each exercise will begin with a different, real-world case example and discussion, designed to highlight and operationalize the key issue(s) within the weekly topic.  Students will then work within a group over the duration of the course to create, revise and critique internal- and external-facing communications products based upon a case that builds throughout the exercises. 

 

A unique feature of this course is the progression of a single case that builds week-by-week in response to weekly updates or “twists” that relate to responsible management.  This ongoing case approach is designed to foster students’ ability to grapple with vague or unclear mandates, sometimes contradictory requests, and staying true to brand image throughout a variety of circumstances and scenarios. 

Undervisningsformer
The teaching will be based on lectures and classroom exercises.
Feedback i undervisningen
Feedback is provided to students 1) via comments on weekly assignments, and 2) as part of exercise classes through discussion and comments on oral presentations and other work products.
Studenterarbejdstimer
Course activities (including preparation) 155 timer
Exam (including exam preparation) 52 timer
Foreløbig litteratur

This is a preliminary reading list.  The final list will be made available on LEARN prior to the start of the course.   

 

Course Textbook:

Rasche, A., Morsing, M., & Moon, J. (eds.) (2017). Corporate Social Responsibility: Strategy, Communication and Governance. London: Cambridge University Press. 

 

Additional Readings:

  • Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, (February), 63–77. http://doi.org/10.1108/09600039410055963
  • Moon, J. (2014). Corporate Social Responsibility: A Very Short Introduction. Oxford University Press., chapter 1
  • Crane, A., Palazzo, G., Spence, L., & Matten, D. (2014). Contesting the Value of “Creating Shared Value,” 56(2), 130–153. http://doi.org/10.1007/978-3-319-01463-0
  • Christensen, L. T., Morsing, M., & Thyssen, O. (2013). CSR as aspirational talk. Organization, 20(3), 372–393. http://doi.org/10.1177/1350508413478310
  • Pedersen, E. R. G., Neergaard, P., Pedersen, J. T., & Gwozdz, W. (2013). Conformance and deviance: Company responses to institutional pressures for corporate social responsibility reporting. Business Strategy and the Environment22(6), 357–373. http://doi.org/10.1002/bse.1743
  • Mitchell, R. K., Agle, B. R., Wood, D. J., Mitchell, R. K., & Wood, D. J. (1997). Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts. Academy of Management Review22(4), 853–886.  Textbook pp. 168-202
  • Zadek, Pruzan & Evans (2003). Social and ethical accounting, auditing and reporting: How to do it.  Textbook pp. 409-424
  • Freeman, R. E., Velamuri, S. R., & Moriarty, B. (2006). Company Stakeholder Responsibility: A New Approach to CSRBusiness Roundtable: Institute for Corporate Ethics. Retrieved from www.corporate-ethics.org
  • Garriga, E., & Melé, D. (2004). Corporate Social Responsibility Theories: Mapping the Territory. Journal of Business Ethics53(1/2), 51–71. http://doi.org/10.1787/9789264122352-de. 
  • Gond, J.-P., Kang, N., & Moon, J. (2011). The government of self-regulation: on the comparative dynamics of corporate social responsibility. Economy and Society40(4), 640–671.  
  • Austin, J. E. (2000). Strategic collaboration between nonprofits and businesses. Nonprofit and Voluntary Sector Quarterly29(SUPPL.), 69–97.
  • Matten, D., & Moon, J. (2008). “Implicit” and “Explicit” CSR: a Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility. Academy of Management Review33(2), 404–424. http://doi.org/10.5465/AMR.2008.31193458
  • Strand, R., & Freeman, R. E. (2013). Scandinavian Cooperative Advantage: The Theory and Practice of Stakeholder Engagement in Scandinavia. Journal of Business Ethics, 1–21. http://doi.org/10.1007/s10551-013-1792-1
  • Borgerson, J. L., & Schroeder, J. E. (2002). Ethical issues of global marketing: avoiding bad faith in visual representation. European Journal of Marketing36(5/6), 570–594. http://doi.org/10.1108/03090560210422399
  • Carrington, M. J., Neville, B. A., & Whitwell, G. J. (2010). Why ethical consumers don’t walk their talk: Towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded consumers. Journal of Business Ethics97(1), 139–158. http://doi.org/10.1007/s10551-010-0501-6
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Sidst opdateret den 21-08-2017