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2010/2011  BA-3IBS   International Business Strategy

English Title
International Business Strategy

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Bachelor
Course Period Spring
Time Table Please see course schedule at e-Campus
Study Board
Study Board for MSc in Economics and Business Administration
Course Coordinator
  • Larissa Rabbiosi, lr.smg@cbs.dk, Department of Strategic Management and Globalization
    Larissa Rabbiosi - Center for Strategic Management and Globalization
Main Category of the Course
  • Corporate and Business Strategy

Taught under Open University-Taught under open university.
Last updated on 29 maj 2012
Learning Objectives
After having followed the course the students should be able to:
• Identify and apply key theories, models and concepts of strategic management and economics to the greater understanding of international business strategy
• Explain and give examples of alternative strategies, structures and operations of multinational corporations, appropriate in different international contexts, changing markets and political conditions
• Analyze business case studies applying relevant concepts and theories of international business strategy
• Formulate and justify relevant research questions relating to international business strategy applying theories and concepts from the curriculum
Exam Period May/June

The exam consists of two parts:
(1) A written home assignment graded pass/fail by the teacher only. Students need to pass in order to take the subsequent oral examination. The home assignment consists of a critical analytical discussion of a topic from an assigned case. The assignment can be written by a group of maximum 3 students (max 1250 words, all inclusive).
(2) An individual oral examination (20 minutes per student) based on the course curriculum and graded by the teacher and an internal censor on the 7-point scale.
Re-examination: When ill at the oral exam and when the ordinary examination is failed, the re-examination is an individual oral exam based upon the same written home assignment and the course curriculum. The re-examination is in August.
Course Content

This course on International Business Strategy is intended to provide an overview of the theories and principles of global strategy. Global strategy has considerable impact on modern enterprises operating in an increasingly global economy. The aim of the course is to provide students with a thorough understanding of the key strategic issues confronting managers of multinational corporations, both within the firm and in the global marketplace. It is designed to familiarize students with the institutional environments that affect international businesses, showing how managers develop different strategies to succeed in this highly competitive environment. Major topics include the internationalization processes and foreign market entry strategies; the exploration of national differences and formulation of international strategies; leveraging resources and capabilities across national borders; organizing and structuring multinationals; innovation and learning in multinationals.

Teaching Methods
Lectures, group and case discussions

Charles W.L. Hill. International Business: Competing in the global marketplace, 8th Edition. McGraw Hill International Edition

Notice: The textbook is only part of the obligatory readings. The remaining literature will be available from Sitescape or downloadable from http://www.cbs.dk/library.