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2012/2013  BA-BLM_BA15  Intercultural Business Communication

English Title
Intercultural Business Communication

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Autumn, Spring
Spring schedule:
note - changed from monday to friday classes:
11.40-14.15, week 6-12,14-16.
Time Table Please see course schedule at e-Campus
Max. participants 40
Study board
Study Board for BA in International Business Communication
Course coordinator
  • Lill Ingstad - Department of International Business Communication
Secretary Tine Silfvander- ts.iadh@cbs.dk
Main Category of the Course
  • Communication
  • Language and Intercultural Studies
Last updated on 21-12-2012
Learning objectives
The students acquire a meta-language, enabling them to analyse and discuss cultural differences

After completing the course, students should be able to manage communication more effectively when using the English language as a lingua franca in international communication contexts and students should be able to avoid serious miscommunication problems caused by cultural differences.

On successful completion of the course, students will be able to:
  • use the theory introduced in the course and the relevant metalanguage to account for, analyse and discuss cultural differences in general and in relation to communication and language
  • identify, discuss and analyse cultural dimensions at play in various texts and/or cases/communication scenarios
  • assess the impact of cultural differences on communication strategies and possibly suggest solutions to communication scenarios presented in cases
  • present a written independent, well-structured and coherent analysis and discussion in English without any significant lexical or grammatical errors that may constitute a barrier to communication
English language skills at least at B2-level (CEFR)
Individual written assignment:
Type of test Home Assignment
Marking scale 7-step scale
Second examiner No second examiner
Exam period Winter Term and Summer Term
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below
Individual written home assignment (8 standard pages).The assignment consists of curriculum questions and/or questions related to case assignments.

All exam aids allowed.

Re-examination/make-up exam: Same as regular exam.
Course content

The overall aim is to introduce students to theoretical as well as practical aspects of intercultural business communication.


A conceptual framework is provided giving the students an understanding of why there are differences in the way we communicate and interact in different cultures.

Summary of course content:

· How do we define the concept culture and what role does culture play in a communication context for society, organisations and individuals?

· Theoretical concepts and practical methods by means of which we may identify and assess cultural differences

· Implications of intercultural value differences for the use of language and communication strategies

· The use of English as a lingua franca in business communication

Teaching methods
The course consists of a combination of lectures, presentations by students, discussions, assignments and exercises.

Please note that a good command of oral as well as written English is required.
Expected literature

Teaching materials will appear from the detailed course plan handed out at the beginning of the course.

Last updated on 21-12-2012