2012/2013
BA-EOK_MD Market discourses
|
English Title
|
|
Market discourses
|
|
|
|
Language
|
English
|
|
Exam ECTS
|
7.5
ECTS
|
|
Type
|
Mandatory
|
|
Level
|
Bachelor
|
|
Duration
|
One Semester
|
|
Course period
|
Autumn
3rd semester
|
|
Time Table
|
Please see course schedule at e-Campus
|
|
Study board
|
Study Board for BA in English and Organisational Communication
|
|
Course coordinator
|
-
Charlotte Werther
- Department of International Business Communication
-
Kevin McGovern
- Department of International Business Communication
|
|
Main Category of the Course
|
-
Language and Intercultural Studies
|
|
Last updated on 16-07-2012
|
|
Learning objectives
|
The student should be able to:
-
independently identify and argue for the relevance of a problem within the course themes
-
gather material and data relevant to the project’s central aims, and relate critically to sources
-
carry out an analysis based on the project’s central aims and reach well-founded conclusions using the main concepts, methods and theories of the course
-
relate the project to and engage in dialogue on the concepts, methods and theories of the course
-
structure both written and oral presentations clearly and logically
-
communicate in fluent, correct and idiomatic English
|
|
Examination
|
|
|
|
Individual oral exam with point of departure in a project assignment written in groups of 2-4:
|
|
Type of test
|
Oral with Written Assignment
|
|
Marking scale
|
7-step scale
|
|
Second examiner
|
Second internal examiner
|
|
Exam period
|
Winter Term
|
|
Aids
|
Please, see the detailed regulations below
|
|
Duration
|
Please, see the detailed regulations below
|
The exam is an individual oral examination based on a project written in groups of 2-4 students.Project topics must be approved by the class teacher.
Length of project: 3-5 standard pages per student, not included list of contents and bibliography.
Oral examination: 20 minutes including assessment.
Examination language: English
Re-examination: As the regular examination
It is possible to:
1. Submit the previously written group project without change
2. Submit a new project, either with 1-3 other students or alone. New project topics must be approved by the course coordinator.
|
|
|
Examination
|
|
Grading is based on an overall assessment of the project assignment and the performance in the oral exam.
|
|
Course content
|
|
The aim of the course is to strengthen students’ abilities to apply critical discourse analysis to social and cultural studies in order to expand their knowledge of market discourses in English-speaking countries. The course presents students with: 1) concepts and tools to analyse the development of discourses in different English-speaking markets with particular emphasis on the link between language use and the structure of argument and interests, and 2) social context and concepts, including power and hegemony, as well as the relevant historical, economic, political and institutional preconditions for such discourses.
|
|
Teaching methods
|
|
The course comprises lectures combined with a series of class sessions in which relevant themes and cases are analysed using the theories and concepts that have been introduced. The teaching prepares students to develop proposals for a project in groups towards the end of the course, with the purpose of writing an exam project.
|
|
Student workload
|
|
Teaching
|
20
hours
|
|
preparation (including exercises)
|
55
hours
|
|
Written assignments
|
40
hours
|
|
Project
|
80
hours
|
|
Exam, including exam preparation
|
12
hours
|
|
|
Further Information
|
|
This course requires that students have followed the courses: Text and text production, and British and American studies
|
|
Expected literature
|
|
Suggested literature:
Bitsch Olsen, Poul & Pedersen, Kaare (2008). Problem-Oriented Project Work. Frederiksberg: Roskilde University Press, Chapters 13 to 15
Fairclough, Norman (2001). Language and Power (3rd ed.).London and New York: Routledge.
Flyvbjerg, Bent (2001). Making Social Science Matter. Why social inquiry fails and how it can succeed again. Cambridge: Cambridge University Press
Joseph, John E. (2006). Language and Politics. Edinburgh: Edinburgh University Press
Montgomery, Martin (2008). An Introduction to Language and Society. London and New York: Routledge
Phillips, Louise & Jørgensen, Marianne W. (2002). Discourse Analysis as Theory and Method. London: Sage
|
Last updated on 16-07-2012
Permalink