2012/2013
BA-EOK_MEI Managerial economics I
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English Title
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Managerial economics I
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Language
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English
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Exam ECTS
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7.5
ECTS
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Type
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Mandatory
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Level
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Bachelor
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Duration
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One Semester
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Course period
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Spring
2. semester
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Time Table
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Please see course schedule at e-Campus
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Study board
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Study Board for BA in English and Organisational Communication
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Course coordinator
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Victor Lund
- Department of Operations Management
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Main Category of the Course
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Finance
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Financial and management accounting
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Corporate and Business Strategy
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Economics, macro economics and managerial economics
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Last updated on 16-07-2012
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Learning objectives
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The student must be able to:
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analyze and evaluate environmental factors that are relevant to attractiveness of industries and how these factors may affect market structures.
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analyze and evaluate market structures and identify preferences and market concentration and how they affect market structures.
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comment on and assess cost ratio on short as well as long term basis.
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analyze and evaluate current demand and the relation to price elasticity, including sensitivity in relation to other products and services.
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analyze and explain the fundamental pricing and optimization of companies' on both short and long term bases.
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analyze and explain complex pricing and optimization where a product or service is sold in more than one market.
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analyze and explain complex optimization situations where firms face a number of complex constraints.
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Examination
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Examination:
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Type of test
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Home Assignment
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Marking scale
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7-step scale
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Second examiner
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No second examiner
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Exam period
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Summer Term
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Aids
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Please, see the detailed regulations below
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Duration
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Please, see the detailed regulations below
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Regular examination:
Type of examination: 48-hour individual home assignment. The assignment is a case text with predefined questions. Answers must be grounded in the case text and apply the associated theory.
Length: Maximum 10 standard pages (NS).
Examination language: English
Re examination: Like the regular exam
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Course content
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- On completing this course, students know and can apply the fundamentals of business economic theory and method, with the objective to analyze and classify rational decision-making in specific situations, taking into account the limitations and the organization's short-term and long-term objectives regardless of the type of business and industry.
- The course aims at providing students with understanding of the prerequisites for qualified decision making in a company's various functional areas including sales, marketing, production and costs.
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Teaching methods
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• Lectures
• Workshops where theory is presented and aplied to be use on case studies and assignments.
• Classroom exercises in which theory is applied in the performance of various tasks.
Teaching language: English
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Student workload
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Teaching
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54
hours
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Preparation (including preparation for exercises)
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83
hours
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Home assignments
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25
hours
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Examination incl. preparation for exam
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45
hours
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Expected literature
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Salvatore, Dominick: Managerial Economics in a Global Economy, 7th Edition, Oxford University Press, 2011.
Henry, Anthony: Understanding Strategic Management, Oxford University Press, 2011
Lund, Victor: Basic accounting.
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Last updated on 16-07-2012
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