2012/2013
BA-HAS_ESM Experience Economy – Strategy and Management
|
English Title
|
|
Experience Economy – Strategy and Management
|
|
|
|
Language
|
English
|
|
Exam ECTS
|
7.5
ECTS
|
|
Type
|
Elective
|
|
Level
|
Bachelor
|
|
Duration
|
One Semester
|
|
Course period
|
Spring
Changes may occur.
Monday 11:40-14:15, weeks 6-10.
Wednesday 09:50-11:30, weeks 6-10.
|
|
Time Table
|
Please see course schedule at e-Campus
|
| Max. participants |
120
|
|
Study board
|
Study Board for BSc in Service Management
|
|
Course coordinator
|
-
Lise Lyck
- Department of Marketing
|
|
Lise Lyck ll.tcm@cbs.dk - Secretary Jeannett Zola Andersen jza.marktg@cbs.dk
|
|
Main Category of the Course
|
-
Experience economy and service management
|
|
Last updated on 01-11-2012
|
|
Learning objectives
|
-
The course’s development of personal competences:
-
The student shall master the main models of experience economy
-
The student shall demonstrate knowledge and understanding of experience economy in relation to innovation and marketing
-
The student shall be able to apply the models from the curriculum
-
The student shall be able to use experience economy in relation to strategy and management
-
The student shall be able to use experience economy in relation to managed primary and secondary productions.
-
Objectives:
-
To enable the student to understand an experience economy and creative economy operation in a framework developed from a combination of a theoretical base and examination of practical operations
-
To analyze the elements which compromise an experience in relation to effectiveness of economic experience and attraction management.
-
To provide an appreciation of the nature of the processes embedded in experience operations and festivals and to examine business areas especially innovation and marketing.
|
|
Prerequisite
|
|
Knowledge of managerial economics and of basic micro- and macro economics. The students must document a level in English equal to TOEFL 575 and a level in mathematics equal to Danish level B.
|
|
Examination
|
|
.
|
|
|
Experience Economy – Strategy and Management:
|
|
Type of test
|
Oral with Written Assignment
|
|
Marking scale
|
7-step scale
|
|
Second examiner
|
Second internal examiner
|
|
Exam period
|
Spring Term, the oral exam is tentative planned for week 18-19. Hand in deadline for the synopsis will be announced at e-campus under electives/ exam / exam plans
|
|
Aids
|
Please, see the detailed regulations below
|
|
Duration
|
20 Minutes
|
Oral exam is based on an individual synopsis – 3 pages.
The grade is based on an overall evaluation of the project and the oral examination. You must hand in 3 copies of the synopsis.
Re-examination is held according to the same examination regulations as the regular examination. A new synopsis should be handed in and questions from Curriculum should be expected.
|
|
|
Course content
|
|
The course focuses on:
-
Experience economy - theory and models
-
Strategic context for use of experience economy
-
Management and strategy for experience economy
-
Experience economy in relation to innovation and marketing
|
|
Teaching methods
|
|
Teaching is based on lectures and case analyses
|
|
Expected literature
|
|
Pine B. J. and Gilmore J, H (1999): The Experience Economy, Harvard Business School Print, Boston.
Boswijk A. Thijssen (2007): the Experience Economy, A New Perspective, Pearson Education
Hulein b, Brown N, van Dijk m: (2009) sensory marketing, Basingstoke, Palgrave
C. C., P.C.,L.P., S. MN, J M G (the research group in NESTA) (2010): creative Clusters and innovation, NESTA, London
Articles:To be announced
|
Last updated on 01-11-2012
Permalink