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2012/2013  BA-HAS_ESM  Experience Economy – Strategy and Management

English Title
Experience Economy – Strategy and Management

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Spring
Changes may occur.
Monday 11:40-14:15, weeks 6-10.
Wednesday 09:50-11:30, weeks 6-10.
Time Table Please see course schedule at e-Campus
Max. participants 120
Study board
Study Board for BSc in Service Management
Course coordinator
  • Lise Lyck - Department of Marketing
Lise Lyck ll.tcm@cbs.dk - Secretary Jeannett Zola Andersen jza.marktg@cbs.dk
Main Category of the Course
  • Experience economy and service management
Last updated on 01-11-2012
Learning objectives
  • The course’s development of personal competences:
  • The student shall master the main models of experience economy
  • The student shall demonstrate knowledge and understanding of experience economy in relation to innovation and marketing
  • The student shall be able to apply the models from the curriculum
  • The student shall be able to use experience economy in relation to strategy and management
  • The student shall be able to use experience economy in relation to managed primary and secondary productions.
  • Objectives:
  • To enable the student to understand an experience economy and creative economy operation in a framework developed from a combination of a theoretical base and examination of practical operations
  • To analyze the elements which compromise an experience in relation to effectiveness of economic experience and attraction management.
  • To provide an appreciation of the nature of the processes embedded in experience operations and festivals and to examine business areas especially innovation and marketing.
Knowledge of managerial economics and of basic micro- and macro economics. The students must document a level in English equal to TOEFL 575 and a level in mathematics equal to Danish level B.
Experience Economy – Strategy and Management:
Type of test Oral with Written Assignment
Marking scale 7-step scale
Second examiner Second internal examiner
Exam period Spring Term, the oral exam is tentative planned for week 18-19. Hand in deadline for the synopsis will be announced at e-campus under electives/ exam / exam plans
Aids Please, see the detailed regulations below
Duration 20 Minutes

Oral exam is based on an individual synopsis – 3 pages.
The grade is based on an overall evaluation of the project and the oral examination. You must hand in 3 copies of the synopsis.

Re-examination is held according to the same examination regulations as the regular examination. A new synopsis should be handed in and questions from Curriculum should be expected.

Course content

The course focuses on:

  • Experience economy - theory and models
  • Strategic context for use of experience economy
  • Management and strategy for experience economy
  • Experience economy in relation to innovation and marketing
Teaching methods
Teaching is based on lectures and case analyses
Expected literature

Pine B. J. and Gilmore J, H (1999): The Experience Economy, Harvard Business School Print, Boston.
Boswijk A. Thijssen (2007): the Experience Economy, A New Perspective, Pearson Education

Hulein b, Brown N, van Dijk m: (2009) sensory marketing, Basingstoke, Palgrave

C. C., P.C.,L.P., S. MN, J M G (the research group in NESTA) (2010): creative Clusters and innovation, NESTA, London  
Articles:To be announced


Last updated on 01-11-2012