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2012/2013  BA-HA_E129  Innovation

English Title
Innovation

Course information
Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Autumn
wedensday, 15:20 - 18:05, week 37-38, 40-41, 43-48
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Christoph Grimpe - Department of Innovation and Organizational Economics
Administration: Birgitte Saxtorph - bs.ino@cbs.dk
Main Category of the Course
  • Innovation and entrepreneurship
  • Management
  • Corporate and Business Strategy
  • Economics, macro economics and managerial economics
Last updated on 10-10-2012
Learning objectives
The course aims at developing the core strengths needed to manage innovation from its early stages to the introduction of products or services in the market and the strategic positioning of the firm within its industry based on its innovative portfolio. This includes knowledge and competences:
• about theory/models/tools in the management of innovation (including core subjects linked to the management of innovation such as entrepreneurship, organization, marketing, etc.)
• in reading and analyzing scientific literature
• in presentation and discussion skills
• in analytical skills
More specifically, as required for the exam, the course aims at developing knowledge and competences:
• in applying the theory/models/tools of the course in a specific case
• in identifying, developing and evaluating ideas
• in case analysis and development
After having participated in this course students should be able to:
  • Know basic concepts of innovation and the management of innovation.
  • Know basic fields/subjects touching the area of innovation and innovation management (as, e.g. entrepreneurship, economics, marketing, organization, industry development).
  • Apply these theories/concepts and their specific tools in case studies.
  • Identify sources for creative ideas for companies, both company-internally and company-externally. They are able to do so theoretically (on the basis of the literature provided in the course) and also practically (in a case).
  • Evaluate the business ideas identified, using specific characteristics derived from the literature provided in the course (e.g. realizability, value, novelty, etc.).
  • Analyze and evaluate the causes and effects of the introduction of an innovation.
  • Reflect on (literature about) innovation management, entrepreneurship, economics, marketing, and organization.
  • Compare different streams of research/theory with regards to the topics mentioned, to understand and use the tools provided in the literature and to connect the literature to their specific case/project.
  • Apply the overall knowledge developed in the course in a specific case and to work together with the course teachers on a specific project, identifying, evaluating and developing creative ideas.
Prerequisite
This course is open to all bachelor students. However it still requires that students have acquired basic knowledge in management and business economics in order to follow the more specific focus on the management of innovation in this course.
Examination
4 hour open book exam
4 hour open book exam:
Type of test Written Exam
Marking scale 7-step scale
Second examiner No second examiner
Exam period Winter Term
Aids Open Book, Written and Electronic Aid is permitted
Duration 4 Hours
Examination
The exam is a 4 hour written, open book exam. The exam is PC-based with no internet access. It is also possible to write in hand.

The re-take exam will take place using the exact same conditions as for the ordinary exam, unless the number of students for the re-take is such that it can be held as an oral exam. The exam would then be a 20 minute oral exam without preparation time. The different exam forms for the re-takes will be uploaded to the exam plan on e-campus.
Course content

This is an introductory course to the management of innovation. Thus it aims at introducing theories, models and tools to the students that are central to managing the identification, development and commercialization of innovations, plus the consequences of doing so in a competitive environment. Core topics with regards to innovation management that will be supplied are for instance, knowledge about the various definitions of an innovation and innovative activities, how to search for novel ideas, what tools to use inside and outside of the firm to evaluate promising ideas efficiently and accurately, as well as various forms to develop innovations inside and outside of the firm. In addition to the basics of innovation, the course will introduce insights and tools from fields such as entrepreneurship (e.g. how and why individuals identify promising opportunities while others do not), economics (e.g. the roles and powers of different players within an industry and the effect of various market forms), marketing (e.g. how the transfer from early, small market segments to broad market segments can be managed), organization (e.g. how organizations change when introducing important new products and services), and management (e.g. how new business models in the area of open and distributed innovation can look like).
Teaching methods
Structure
The course follows the structure of a ten week, three hour per week, lecture style class. Shorter case studies are an integral part of the classes. During the first half of the course, students will receive a basic introduction to innovation and the management of innovation. Following, the students will be introduced to the management of innovative processes. In the last session, the students will work on a specific case and apply the theories and tools/models learned in a specific situation, preparing them for the final exam.

Teaching
Teaching includes lecture-style classes, in-class workshops with students presenting and actively participating in discussions. The specific of this course is furthermore that INO will integrate various teachers in this course, each bringing in their respective special expertise.
Expected literature

Core reading:

Schilling, Melissa A. (2010). Strategic management of technological innovation (3rd edition), McGraw-Hill, New York.

Additional literature:

Bower, Joseph L. and Clayton M. Christensen (1995). Disruptive technologies: catching the wave. Harvard Business Review: January-February 1995, 43-53.

(http://esc-web.lib.cbs.dk/login?url=http://search.ebscohost.com.esc-web.lib.cbs.dk/login.aspx?direct=true&db=bth&AN=9501303527&site=ehost-live&scope=site)

Chesbrough, Henry W. (2007). Business model innovation: it’s not just about technology anymore. Strategy & Leadership: 35 (6), 12-17.

(http://esc-web.lib.cbs.dk/login?url=http://dx.doi.org/10.1108/10878570710833714)

Chesbrough, Henry W. (2003). The era of open innovation. MIT Sloan Management Review: 44 (3), 35-41.

(http://esc-web.lib.cbs.dk/login?url=http://search.ebscohost.com.esc-web.lib.cbs.dk/login.aspx?direct=true&db=bth&AN=9547972&site=ehost-live&scope=site)
Last updated on 10-10-2012