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2012/2013  BA-HA_HU2D  Strategic Management

English Title
Strategic Management

Course information
Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration Summer
Course period NOTE: The course schedule is at the moment ONLY available at www.cbs.dk/summer.
Time Table Please see course schedule at e-Campus
Max. participants 60
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Patricia Plackett - Department of Operations Management
Main Category of the Course
  • Corporate and Business Strategy
Last updated on 23-04-2012
Learning objectives
In order to acquire the mark 12 within the course Strategic Management the student must demonstrate:
  • Knowledge about and understanding of relevant terms, concepts, models, processes and perspectives within the field of strategic management.
  • An ability to identify and solve strategic problems within organizations and industries by applying relevant terms, concepts, models, processes and perspectives from the discipline of strategic management.
  • An ability to discuss and evaluate the strength and weakness of the applied terms, concepts, models, processes and perspectives within the field of strategic management form different organizational perspectives presented.
  • An ability to within the written exam case to identify and qualify strategic problems, argue for relevant use of models and there practical and theoretical implication, shortly present an organisation or an industry, conduct a couple of strategic analysis and put forward strategic solutions or identify possible strategic developments.
Prerequisite
The students must already have attended bachelor courses in economics and organizational theory.
Examination
Strategic Management
Home project assignment:
Type of test Home Assignment
Marking scale 7-step scale
Second examiner No second examiner
Exam period Summer Term
Aids Please, see the detailed regulations below
Duration 72 Hours
Exam format:
72 hour written individual mini-project of 10 pages based on an exam case. The exam case and questions will be available on CBS Learn in the week after the teaching.  
 
Exam aids:
All texts and official document are permitted
Course content
Aim
This course aims to provide the students with an understanding of some of the challenges facing top managers when they plan the long-term direction of an organization.
 
Content
The course start by explaining some central terms, concept, and definition in the area of strategy and we will look into some different ways in which a strategy can be developed. We will introduce four organizational perspectives on organizations and management from which we can look at how strategy concepts can be applied for different purposes.  
 
Next we will focus on how we can map and analyse the environment of a company for instance through the PESTEL analyses, Porters Five Forces framework and the Strategic Canvas. Further we well determine competitive advantages through the internal resources, activities, and competencies of the firm by introducing the Value Chain approach and the resource/competence approach. Furthermore tools for mapping and analysing the political and cultural context of the company will be presented.  
 
After this we will discuss how corporate strategies, business/competitive strategies, international strategies, growth strategies and strategies on innovation can be developed. We will look into the different roles for the patterning company and the portfolio models as well as on Ansoff’s growth matrix etc. Further we will present concepts like Porters generic competitive strategies and YIP’s ideas of globalization etc.
 
In the last section of the course we will exemplify how companies can implement their strategies through organising the company, develop its functional areas and by managing strategic change.
 
The course’s development of personal competences:
The course develops students competences in analyzing a case, work in groups and presentation skills.
Teaching methods
Each lesson will draw on a combination of overview lectures, group work on assignment and case as well as student presentation of cases and plenum discussions.
Expected literature
Gerry Johnson, Kevan Scholes & Richard Whittington: ”Exploring Strategy – Text Only – Ninth Edition”, Financial Time/Prentice Hall 2010. (600 pages)
Last updated on 23-04-2012