2012/2013
BA-IMK_CAC Communicating across Cultures
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English Title
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Communicating across Cultures
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Language
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English
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Exam ECTS
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7.5
ECTS
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Type
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Mandatory
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Level
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Bachelor
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Duration
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One Semester
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Course period
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Autumn
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Time Table
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Please see course schedule at e-Campus
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Study board
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Study Board for BA in Intercultural Marketing Communication
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Course coordinator
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Lill Ingstad
- Department of International Business Communication
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Main Category of the Course
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Communication
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Language and Intercultural Studies
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Last updated on 12-07-2012
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Learning objectives
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On completing this course, students should be able to:
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use the theory introduced in the course and the relevant metalanguage to account for, analyse and discuss cultural differences in general and in relation to communication and language
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identify, discuss and analyse cultural dimensions at play in various texts and/or cases/communication scenarios
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assess the impact of cultural differences on communication strategies and possibly suggest solutions to communication scenarios presented in cases
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present a written independent, well-structured and coherent analysis and discussion in English without any significant lexical or grammatical errors that may constitute a barrier to communication
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Examination
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Communicating across Cultures:
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Type of test
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Home Assignment
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Marking scale
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7-step scale
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Second examiner
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No second examiner
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Exam period
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December/January
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Aids
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Open Book, Written and Electronic Aid is permitted
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Duration
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48 Hours
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Individual written take-home exam – max. 6 standard pages Duration: 48 hours
Re-examination: same as regular examination
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Course content
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The overall objectives of the course are to
- provide students with a metalanguage enabling them to discuss and analyse culture and the way culture impacts on language and communication strategies
- enable students to build an awareness of challenges in intercultural communication and to provide students with practical methods to adapt communication to target audiences from different cultures
- enable students to communicate more effectively in English in a global context
Our point of departure is the theories introduced in the course Kultur- og kommunikationsteori (1 semester).
A conceptual framework is provided giving the students an understanding of why there are differences in the way we communicate and interact in different cultures. The course should also enable students to manage communication more effectively in practice when using the English language as a lingua franca in international communication contexts and should help students avoid serious miscommunication problems caused by cultural differences.
Summary of course content:
- Theoretical concepts and practical methods by means of which we may identify and assess cultural differences
- Interrelationship of culture and language/communication
- Implications of intercultural value differences for the use of language and communication strategies, eg in respect of face, politeness, expressive vs. neutral communication, formal vs. informal language, titles, address forms, introductions, building relationships
- The use of English as a lingua franca in business communication
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Teaching methods
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The course consists of a combination of lectures, presentations, discussions, assignments and exercises.
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Student workload
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Lectures and class sessions
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24
hours
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Preparation
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83
hours
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Independent out-of-class study
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50
hours
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Home Assignments
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30
hours
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Examination including preparation
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30
hours
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Expected literature
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Indicative course literature:
Compendium Communicating across Cultures
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Last updated on 12-07-2012
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