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2012/2013  BA-IMK_VFWD  Web Interaction Design and Communication - New Forms of Interaction, Knowledge Sharing and Collaboration

English Title
Web Interaction Design and Communication - New Forms of Interaction, Knowledge Sharing and Collaboration

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Autumn, Spring
Wednesday 11.4014.15, week 36-41,43-46
Changes in course schedule may occur.
Time Table Please see course schedule at e-Campus
Max. participants 45
Study board
Study Board for BA in Intercultural Marketing Communication
Course coordinator
  • Henrik Selsøe Sørensen - Department of International Business Communication
  • Liana Razmerita - Department of International Business Communication
Secretary Tine Silfvander - ts.iadh@cbs.dk
Main Category of the Course
  • Globalization, International Business, markets and studies
  • Information Systems
  • Innovation and entrepreneurship
  • Communication
  • Management of Information and Knowledge Management
  • Language and Intercultural Studies
  • Corporate and Business Strategy
Last updated on 18-03-2013
Learning objectives
In order to achieve the grade 12, students must successfully submit an excellent project that proves that they have understood and are able to analyze and plan web interaction in a real life and possibly business context. The project will integrate the selection, structuring and implementation of web interaction principles in a specific application domain. An excellent project must use concepts, tools and technologies that have been taught in the course. Furthermore the students must demonstrate their ability to apply their acquired knowledge and combine it with other relevant, cross-disciplinary knowledge in the context of their specific project.
Web Interaction Design and Communication - New Forms of Interaction, Knowledge Sharing and Collaboration:
Type of test Home Assignment
Marking scale 7-step scale
Second examiner No second examiner
Exam period Winter Term and Summer Term
Aids Open Book, Written and Electronic Aid is permitted
Duration Please, see the detailed regulations below
During the course, you will identify, read, and analyze at least 1 research article relevant to the course on a topic of your own interest. You will share the article with the class. Furthermore you will participate in a group oral presentation on a topic that you have selected.
A final individual project exam/home assignment of 8 standard pages on a subject related to the web and social networks and which includes, user-centric, multilingual and multicultural perspectives. The subject must have been accepted by the teachers.
The project will be evaluated based on the 7-step scale grading system, no censor.

Re-take: Same as ordinary exam.
Course content

The evolution of the web towards social web has enabled new forms of interaction in the private as well as in the business sphere, where users are invited to contribute, share knowledge and collaborate. Social web and social networking impacts businesses, create new forms of interaction with customers, facilitate open innovation, viral marketing and in certain cases oblige businesses to adapt to new communication channels and new business models. The course provides students with an overview of tools and techniques for web interaction and involves analyses of websites and networks as well as design and linguistic and cultural planning of interaction projects emphasizing cultural usability, user-centric aspects and the needs of business environments. The course introduces a broad scope of issues, topics, paradigms within and beyond the scope of Human-Computer Interaction complemented with practical assignments and cases.

The following topics are on the agenda:

- present the evolution of the web and of the associated technologies

- designing for collaboration and communication

- the process of interaction design

- workflow planning

- user modeling and user-centered approaches to interaction design

- evaluation frameworks.


Within this course students learn:
1. to consider the cognitive, social and affective issues that underpin the design of web technologies.
2. to analyze and evaluate multilingual sites, various interactive technologies including social networks considering linguistic, cultural and design oriented perspectives
3. to plan the construction, architecture, design of a collaborative project
4. to share, communicate and disseminate knowledge using novel technologies
5. to understand how interfaces affect users
6. about evaluation paradigms and techniques

The student will learn basic principles of web interaction design and get acquainted with and get hands on emerging technologies for communication and knowledge sharing.

Teaching methods
The course will draw upon a body of research, present cases, give examples of real-life practices and involve areas of knowledge relevant to the students. Teaching methods will include lectures, discussions and hands-on project work and home assignments.
Expected literature

Sharp, H., Y. Rogers, et al., Eds. (2011). Interaction Design: Beyond Human-computer Interaction, 3rd edition, John Wiley & Sons, Inc.

P. McAfee, "Enterprise 2.0: The dawn of emergent collaboration," Mit Sloan Management Review, vol. 47, pp. 21-28, 2006.

A. Kobsa, Koenemann, J., and Pohl, W.,, "Personalized hypermedia presentation techniques for improving online customer relationships," The Knowledge Engineering Review vol. 16, pp. 111-155, 2000
Razmerita, L. (2011). "An Ontology-based Framework for Modeling User Behavior - A Case Study in Knowledge Management." IEEE Transactions on Systems, Man and Cybernetics - Part A: Systems and Humans 41(4): 772-783.
Fogel, J. and E. Nehmad (2009). "Internet social network communities: Risk taking, trust, and privacy concerns." Computers in Human Behavior 25(1): 153-160.

Last updated on 18-03-2013