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2012/2013  KAN-CM_J28  Business Plan Writing for Social Enterprises

English Title
Business Plan Writing for Social Enterprises

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Autumn
Changes in course schedule may occur
Monday 09.50-12.35, week 36,38-41, 43-46
Monday 10.45-13.20, week 37
Time Table Please see course schedule at e-Campus
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Kai Hockerts - Department of Intercultural Communication and Management
Administration: Maja Dueholm (md.ikl@cbs.dk)
Main Category of the Course
  • Business Ethics, value based management and CSR
  • Innovation and entrepreneurship
  • Political leadership, public management and international politics
  • Corporate and Business Strategy
Last updated on 04-07-2012
Learning objectives
At the end of the course students should be able to
a. Enumerate variables that contribute towards the creation of social value
b. Discuss and compare different approaches towards business plan writing
c. How these approaches help capture social impacts
d. Apply class room learning to a specific real-world example for which a business plan has to be prepared and defended.
One main element of the course is the development of a business plan. For this students need to work in groups together. The course thus requires participant to be present during the course and to be active in the group work outside the classroom. The J28 elective requires a higher than average workload and should only be selected by students highly committed to the topic.

This course is part of the ‘Minor in Social Entrepreneurship’. For more information see: www.cbs.dk/s-ent
Oral exam on the basis of a mini project (individual or group).
Business Plan Writing for Social Enterprises:
Type of test Oral with Written Assignment
Marking scale 7-step scale
Second examiner Second internal examiner
Exam period Winter Term
Aids Open Book, Written and Electronic Aid is permitted
Duration 20 Minutes

A mini project (i.e. the business plan) is to be prepared in groups of two to four students. These group projects should not exceed 15 standard pages. The mini project (business plan) are basis of the oral exam and are evaluated as a whole. The objective of the oral exam is to discuss and put the written paper into perspective. The oral exam is based on the mini project and its problem statement but the examiners also ask questions and discuss issues from the entire curriculum which students are expected to have read and should be able to apply to their business plan.
Course content

This class is aimed at students interested in social entrepreneurship and the launching of social purpose organizations in areas such as for example the voluntary sector, microfinance, fair trade, or the arts and culture. As a participant in this course you will gain hands-on experience with the practice of business plan writing. You are expected to identify a real-world opportunity in the form of an innovation that will create charitable or societal benefits, either being developed in an academic environment or in the private sector. You will then be required to "transfer" that idea into the real world. This will consist of developing a mission statement in which the intended social impact is identified clearly. Furthermore, you will have to identify and describe a business model, determining relevant market segments, income strategies, and financing models. This content will then be assimilated into a specific business plan. The course will be completed with the students presenting their business plans/opportunities to an audience of social entrepreneurship specialists who will provide feed-back help with practitioner contacts. The course will include lecturing and case studies but will also require team-based work on your social enterprises ideas. Access to successful social entrepreneurs will be provided to the teams.

The course's development of personal competences:

The course will develop capabilities in social opportunity identification as well as the writing of business plans for social enterprises. You will learn how to identify ideas for social innovation that will help create charitable or societal benefits. Furthermore, you will be introduced to the discipline of business plan writing. As a participant you will practice the use of theoretical texts in a practical context. In particular you will be asked to set up your own social enterprise during the course of the class, which will expose you to the practical challenges associated with launching social ventures.

Teaching methods
Expected literature
Last updated on 04-07-2012