2012/2013  KAN-CM_SU5B  Entrepreneurship: Innovation, Enterprise, Success

English Title

Entrepreneurship: Innovation, Enterprise, Success

Course information
Language	English
Exam ECTS	7.5 ECTS
Type	Elective
Level	Full Degree Master
Duration	Summer
Course period	Summer NOTE: The course chedule is at the moment ONLY avilable at www.cbs.dk/summer
Time Table	Please see course schedule at e-Campus
Study board	Study Board for MSc in Economics and Business Administration
Course coordinator
Faculty - Morris L. Samit, Elmira College Patricia Plackett - Department of Operations Management
Main Category of the Course
Innovation and entrepreneurship
Last updated on 04-06-2012

Learning objectives

At the completion of the course students will have the skills to: Turn an idea into an opportunity Research an industry, market, and competition Do a start-up SWOT analysis Apply the disciplines involved in creating a venture Appreciate the special nuances of entrepreneurial marketing Develop a pricing strategy and economic model Assess the risks and develop contingency plans Understand the many sources of financing Build a sustainable economic business model and know the requisite financing Learn what potential financers want to hear Read, analyze, and discuss cases exploring the issues faced by other successful entrepreneurs Lay out a framework for a successful venture

Prerequisite

Students should, through prior coursework, have had some formal exposure to any of the following: strategy, marketing, finance, general business, international business, or economics.

Examination

Entrepreneurship: Innovation, Enterprise, Success

Project/Home Assignment (written individually), 15 A4 pages: Type of test Home Assignment Marking scale 7-step scale Second examiner No second examiner Exam period Summer Term Aids Please, see the detailed regulations below Duration Please, see the detailed regulations below Project/Home Assignment (written individually), 15 A4 pages

Course content

Entrepreneurship is an integrative discipline which requires students to be immersed in subject areas such as marketing, operations, finance, production, management, etc., all the skills, concepts, information, and requisites necessary for the creation, growth, management, and harvest of the venture. Through lectures, class discussion, and case studies of various new ventures, students will amass a store of knowledge, of the necessary and sufficient requirements, to enable them to produce a business plan for a feasible and realistic venture.   The course’s development of personal competences: The student will demonstrate, in the business plan, a grasp of the issues in differentiating and explaining his/her business, and presenting a feasible economic business model.

Teaching methods

Entrepreneurship is an integrative discipline which requires students to be immersed in subject areas such as marketing, operations, finance, production, management, etc., all the skills, concepts, information, and requisites necessary for the creation, growth, management, and harvest of the venture. Through lectures, class discussion, and case studies of exciting new ventures, students will gain knowledge of the process of converting one of their ideas into an opportunity to build a new, and sustainable, venture.

Expected literature

Assigned are approximately 300 pages from the textbook and about 300 pages of articles and cases. Selected chapters from the following text:   Timmons, Jeffry, Spinelli, Stephen. New Venture Creation e-book (selected chapters) Irwin/McGraw-Hill– to be available for download from McGraw Hill. The e-book can be bought by students via https://create.mcgraw-hill.com/shop/#/catalog/details/?isbn=9781121179448 Supplemental articles (from Academy of Management Journal, Harvard Business Review, etc.) and cases (from Harvard, Stanford, Babson, etc.), that will be posted online or distributed in class: Bhide, The Questions Every Entrepreneur Must Answer 3-hour Business Plan, Blue Rock Capital Bhide, Bootstrap Finance The Financial Perspective: What Entrepreneurs Should Know Lassiter, Learning from High-Potential Ventures Sahlman, The Basic Venture Capital Formula Hellman, A Note on Valuation of Venture Capital Deals   Cases (representative – others to be added): ZipCar Th!nk Maktabi Chemalite